Nike and the U.S. Olympic Committee unveiled Team USA’s medal-stand uniforms for Rio 2016 on June 28, 2016, at Studio 45 in New York. The NikeLab Dynamic Reveal jacket and pants were worn with the newest Nike Free, a Flyknit shoe. The jacket went on sale at NikeLab and TeamUSAShop.com; the pants were for team members only. We made it internally, Nike Brand Design EMEA with Nike Global Brand Experience, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Dynamic Reveal. Nike said ribbed knit zones in the sleeves and pants give athletes room to move and breathe, and show bands of red when the arms move or the body bends. The jacket pairs a woven front panel for wind protection with mesh back and side panels, with “Team USA” engineered into the back mesh.
Built for one moment. Nike said its designers aimed for a premium, bespoke, hand-crafted look that reflects the athletes’ dedication, and that development took 15 months of prototyping. The uniforms were made for a single use: the medal ceremony.
Stepping onto the podium is a singular moment preceded by countless hours of dedication and hard work.
Martin Lotti, VP Creative, Nike Global Brand Experience, source
Press and sources
- FloGymnastics (Nike and USOC release): Nike, U.S. Olympic Committee Unveil Team USA’s Medal-Stand Uniforms for Rio