Amsterdam
Hi. I previously worked in brand design systems, then later designed identity systems for protocols. I build decentralised agent infrastructure, and I enjoy building video games of all sorts.
At the Institute of Free Technology and Logos I work as Executive Creative Technologist, and run a small skunkworks internal creative studio responsible for nine brand properties including Logos, Waku, Nimbus, Codex, Nomos, and Keycard. Before that: Global Creative Director at Nike, Brand Creative Director at Magic Leap, Executive Design Director at OLIVER/Adidas, Group Creative Director at R/GA, Brand Director at Status.im. I also co-founded The Invisible Party in Amsterdam. I usually follow the same patterns and rabbit holes — systems over artifacts, identity as infrastructure, design as structural argument.
A lot of my current work sits at a newer intersection that is still pretty unexplored. Creative direction meets protocol design meets AI agent economics meets philosophy of technology. The projects are experiments, some with proof — a decentralised agent marketplace, a whistleblower platform with no server, an operating system that updates and checks itself in NixOS, a research paper on trading AI memory, a terminal design system, a traditional MUD with its own world generator, and an AI trading platform that assumes the user wants to state an intent rather than stare at charts.
Education: Yale, School of Visual Arts, Carnegie Mellon.