Christelle Kocher revealed a Nike collaboration inside Koché’s fall 2019 show at Paris Fashion Week, staged at the AccorHotels Arena in late February 2019. She collaged official Nike jerseys into pants, tiered dresses, jackets, skirts, and scarves. In May 2019 Nike named her one of four designers, with Yoon Ahn, Marine Serre, and Erin Magee, making football pieces for that June’s Women’s World Cup in France. We made it internally, Nike Brand Design EMEA with Nike Football, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Jerseys, recut. Paper reported that Kocher “collaged pieces of official Nike jerseys together to form pants, tiered dresses, jackets, skirts and scarfs.” Nss magazine counted 11 looks made with Nike, from black bike shorts under a sequined blazer to a closing dress of patchwork fabrics.
Sport as community. Kocher told nss magazine that sport is a platform for positive change, and that her work with Nike was inspired by the community sport creates. For the World Cup pieces, Hypebae reported, she turned the football jersey into a dress in blue, white, and green with red logos.
Together, this collective represents a voice and spirit for the next generation of athletes.
Rosemary St. Clair, VP and GM, Nike Women (to Vogue), source
