23 Engineered is Jordan Brand’s technical apparel line. Nike introduced it on June 21, 2019, and it was expected in stores that July. Hypebeast named a technical vest, a parka, and compression pants as key pieces, shot in a lookbook with Nigel Sylvester, Karrueche, Les Twins, and Neymar Jr. We made it internally, Nike Brand Design EMEA with Jordan Brand, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Fit, form, and function. Jordan Brand’s VP of Design, David Creech, described the approach as “looking at how to create new thinking in apparel by obsessing over fit, form, and function.” Nike said material and construction follow need: lightweight warmth for fall and winter, transitional layers for spring, and breathability for summer.
Techwear, inside sportswear. Hypebeast reported that the garments reimagine staple silhouettes with technical fabrics and close attention to detail. It noted that they share DNA with NikeLab’s ACG line and blur the line between techwear and sportswear, built to sit alongside Jordan Brand’s footwear.
We’re looking to solve problems that lead us to a better place for the brand in the future.
David Creech, VP of Design, Jordan Brand, source
Press and sources
- MarketScreener (Nike release): Jordan Brand’s Latest Apparel Collections Take Flight
- Hypebeast: Jordan Brand Introduces New 23 Engineered Collection