On March 2, 2018, Jordan Brand showed its women’s collection for Summer 2018: the Air Jordan 11 Low, Air Jordan 3 SE, Air Jordan 1 High Premium, Air Jordan 1 High Zip, Air Jordan 1 Low NS, Air Jordan 1 Low Lifted, and the Jordan Modero 1 slide. We made it internally, Nike Brand Design EMEA with Jordan Brand, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Natural colors and materials. Hypebae reported that the lineup “highlights natural colors and materials,” with the Air Jordan 3 SE in Particle Beige nubuck. Complex described beige nubuck uppers with metallic bronze detailing on the 3 SE and 11 Low, and a braided midsole on the Air Jordan 1 High “designed to resemble espadrilles.”
The Air Jordan 1, edited. Complex listed the changes to the Air Jordan 1: the High Zip loses its Swoosh and gains a zipper along the tongue, the Low NS drops the Swoosh and adds metallic piping, and the Low Lifted sits on a platform midsole.
