Spring 2018 was the season Jordan Brand launched the Why Not Zer0.1, Russell Westbrook’s first signature shoe. Westbrook debuted it on court against the Lakers on January 4, 2018. The limited Mirror Image colorway followed on January 15, and the black-and-white 2-Way released globally on February 15 at $125. We made it internally, Nike Brand Design EMEA with Jordan Brand, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
A postered bedroom. Hypebeast reported that the Mirror Image colorway was meant to look like a heavily postered bedroom, with Michael Jordan on the left shoe and Westbrook on the right. Complex noted the Jumpman on the vamp, Westbrook’s logo on the strap, and his “Why Not?” mantra on the tongue.
Story through colorways. Westbrook said his favorite part of the design process was storytelling, and that “being able to tell my story through colorways and at different times during the season is a lot of fun.”
My favorite part of the design process is storytelling.
Russell Westbrook, source
