AF100 marked the Air Force 1’s 35th anniversary in 2017. Five collaborators each made an all-white version: Virgil Abloh, Kareem “Biggs” Burke, Don C, ACRONYM’s Errolson Hugh, and Travis Scott. Scott’s Air Force 1 Low had a canvas upper, 3M reflective details, Velcro side Swooshes in three versions, and his grill on the lace dubrae. It was shown at ComplexCon in November 2017 and released on December 2. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Classic first. Nike Sportswear lead designer Al Baik said the brief was to “remain classic and recognizable to the Air Force 1 while connecting to each collaborator’s life,” as quoted by InsideHook. Hypebeast noted that every pair came in all white, the shoe’s best-known colorway.
For the 35th anniversary, we selected collaborators who are impacting future generations across culture.
Al Baik, lead designer, Nike Sportswear, source
