Nike Sportswear released the Fall 2014 Tech Pack online on August 21, 2014. The collection was built on Tech Fleece: for men, the Tech Windrunner, AW77, FZ hoodie, crew, and pants; for women, the Tech Butterfly jacket, FZ hoodie, funnel, and pants. Athletes including Paul George and Richard Sherman modeled the lookbook. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Fleece, engineered. Designboom described the collection as using an advanced fleece “engineered to the exact specifications of championship athletes,” with “superior breath-ability, insulation and articulation.” Hypebeast described the Tech Pack Windrunner as a tech fleece body with a nylon chest, yoke, and hood.
Classics, updated. Designboom reported that the men’s Tech Windrunner IRD updates the 1978 runner’s jacket with “a water-resistant iridescent woven overlay, borrowed from the original,” while the women’s Tech Butterfly jacket is “a newly conceived silhouette designed with elegant proportions.”
