Tech Pack is Nike Sportswear’s technical apparel line. In 2015 it came in spring, summer, and fall drops. Summer, unveiled at the end of April, was built on Windrunner jackets, vests, and Hyperfuse pieces in featherweight ripstop nylon. Fall, in stores by late August, moved to Tech Fleece, with an engineered varsity jacket and hoodie cut for movement. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Ventilation for summer. Hypebeast reported that the summer jackets and vests were “constructed from featherweight ripstop nylon” to protect against the elements, with internal flocking that “enhances breathability and supports ventilation on-the-go.”
Trapped heat for fall. Hypebeast described Tech Fleece as “an innovative combination of proprietary foam and jersey” that keeps warmth in by trapping heat, used across a varsity jacket and a hoodie with an ergonomic cut for freedom of movement.
Press and sources
- Hypebeast: Nike Sportswear 2015 Summer Tech Pack
- Hypebeast: Nike Sportswear 2015 Fall Tech Pack