Tech Hyperfuse was the summer 2014 Tech Pack from Nike Sportswear. It reworked the Windrunner, a vest, and a poncho with Nike’s Hyperfuse construction, using ripstop fabric, taped and bonded seams, and reverse coil zippers. Nike announced it on April 23, 2014. It sold first on Nike.com, then at select Nike Sportswear retailers from May 1. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Better through subtraction. Nike said “the focus is on making products better through subtraction,” and that the Tech Pack approach “begins by building everything from the inside out.” Hypebeast reported that the collection stripped away layers of construction, leaving pieces that were transparent and packable for layering in changing weather.
The focus is on making products better through subtraction.
Nike, Tech Hyperfuse launch release, source
Press and sources
- MarketScreener (Nike release): Nike Tech Pack Returns With A Lightweight Collection: Tech Hyperfuse
- Hypebeast: Nike Sportswear 2014 Spring/Summer Tech Pack