SneakerBoots was Nike Sportswear’s winter footwear range for Holiday 2015. It reworked classic silhouettes, including the Flyknit Trainer Chukka, Air Max 95, Air Max 90, and Lunar Force 1 Duckboot, with water-resistant uppers, thermal linings, and reflective details in earth tones. It went on sale on November 5, 2015, at nike.com and select Nike Sportswear retailers. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.

Why it looks like this

Classics for bad weather. SoccerBible described the range as classic Nike silhouettes updated with winter-ready materials: rugged takes on the original outsoles, water-resistant uppers, thermal linings, reflective laces and Swooshes, and a detailed tread pattern for traction.

One fix per shoe. Hypebeast listed the changes shoe by shoe: a double-layered Flyknit upper on the Trainer Chukka, a heat-reflective neoprene sock liner in the Air Max 95, a water-resistant leather upper and rubberized toe on the Lunar Force 1 Duckboot, and a canvas Air Max 90 with an iridescent Swoosh.

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