NikeLab x RT: Training Redefined was Riccardo Tisci’s training footwear and apparel collection for NikeLab, part of Nike’s Summer of Sport ahead of the Rio 2016 Olympics. It followed his Air Force 1 work in 2014 and a Dunk Lux High in February 2016. The first capsule, in Tisci’s black and white, launched July 7, 2016; the second, in floral and kaleidoscope prints, followed in August. We made it internally, Nike Brand Design EMEA with NikeLab, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Engineered for performance. Jarrett Reynolds, NikeLab senior design director, called the collection “an entirely new way of thinking for Riccardo” and said it “is engineered for performance, which is unfamiliar territory for him.” FashionUnited reported that it used Nike’s Dri-FIT and Flyknit.
Three places in the prints. Hypebeast and FashionUnited reported that the second capsule’s florals drew on Oregon, Nike’s home state, Taranto, Tisci’s hometown in Italy, and Rio de Janeiro, host of the 2016 Olympics. Hypebeast noted stars and skulls worked into the floral print.
Riccardo’s vision pushed our design to a place we wouldn’t have arrived on our own.
Jarrett Reynolds, senior design director, NikeLab, source
