In December 2013 Nike Football launched two shoes together: the Tiempo Legend V, a leather match boot, and the Tiempo ‘94, an everyday version of the 1994 Tiempo Premier, Nike’s first football boot. The Tiempo ‘94 came in Mid and Low, and suede colorways followed in March 2014, ahead of that summer’s World Cup. We made it internally, Nike Brand Design EMEA with Nike Football, and Nike Brand Design briefed and creative directed the outside agencies.

Why it looks like this

A pitch boot for the street. Complex described the Tiempo ‘94 as a reinterpretation of “a performance icon for everyday wear.” SoccerBible reported that Nike replaced the original studded outsole with a gum cup sole and a colored Phylon midsole, and kept the black leather upper, white Swoosh, and an oversized removable tongue.

Leather without the water weight. Nike’s launch copy said the Tiempo Legend V solves leather’s weight gain from water absorption with a new upper of two trimmed-down layers. It is built on the same anatomical last as the Hypervenom to bring the foot closer to the ball.

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