Tech Pack is Nike Sportswear’s premium apparel line. In 2017 it ran in two seasons: a spring collection announced on January 18 and centered on Tech Knit, and a fall collection fronted by Ruby Rose, with a water-resistant Tech Fleece Repel jacket, which reached North America and Europe in late August. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
A season in between. Nike said the spring collection was “designed to function within a seasonal temperature transition.” Johanna Schneider, senior design director for NikeWomen Sportswear, said the Tech Knit pant was “a little more tapered,” and the Tech Knit jacket took its cues from the Windrunner and worked as a lightweight parka.
Never too hot, never too cold. Hypebeast reported that the fall 2017 line ran under the line “Never too hot, never too cold,” built on water-resistant Tech Fleece with memory-woven fabric that needed no ironing. The Tech Fleece Repel jacket added hand-warmer pockets, an extended scuba collar, and thumb holes.
A perfect garment is defined by how it moves and interacts with the body
Johanna Schneider, senior design director, NikeWomen Sportswear, source
Press and sources
- MarketScreener (Nike release): Tech Pack Returns With Spring Essentials
- Global Brands Magazine: Tech Pack Returns With Spring Essentials
- Hypebeast: Ruby Rose Helps Nike Showcase Its Upcoming 2017 Fall Tech Pack