The Sock Dart is a slip-on Nike running shoe first released in 2004. It came back in 2015 through Hiroshi Fujiwara’s fragment design, and Complex called it the best sneaker of that year. Nike kept it going in 2016: the fragment design x NikeLab colorways returned on March 31, and new navy, red, and gray versions with a clear strap and white tooling were lined up for the year. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
The strap is the shoe. Complex described the Sock Dart as a slip-on whose see-through straps are its centerpiece, and said the original was the first shoe to experiment with digitally knitted technology. Hypebeast called the 2016 lineup a “back to basics” approach: a clear strap, white tooling, and three plain colors.
