The Mercurial is Nike Football’s speed boot. Late 2017 brought two limited Cristiano Ronaldo editions. The Mercurial CR7 “Melhor,” Portuguese for “best,” launched on October 24 for his Best FIFA Men’s Player award. The Mercurial Superfly CR7 “Quinto Triunfo,” or fifth triumph, was announced on December 7 in 1,000 numbered pairs for his fifth Ballon d’Or. We made it internally, Nike Brand Design EMEA with Nike Football, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
A trophy finish. SoccerBible reported that Melhor, built on the Mercurial CR7 Chapter 5 boot, paid homage to the trophy itself, with a pure platinum finish on the CR7 logo, a chrome finish on the sole plate, and a 3D-reflective treatment on the Swoosh.
Five wins on the Swoosh. SoccerBible reported that Quinto Triunfo had a golden upper carrying the years of Ronaldo’s Ballon d’Or wins, 2008, 2013, 2014, 2016, and 2017, on the Swoosh. The CR7 logo moved from the instep to the heel, beside the boot’s number in the run.
Press and sources
- SoccerBible: Nike Launch Special Edition CR7 Mercurial “Melhor”
- SoccerBible: Nike Launch The Mercurial Superfly CR7 ‘Quinto Triunfo’