In January 2017 Nike Football marked Carli Lloyd’s 2016 FIFA World Player of the Year award with a special-edition Mercurial Superfly V: Wolf Grey with Gamma Blue accents, motivational prints across the upper, and “World Player of the Year 2016” on the outstep. SoccerBible reported that Nike had no plans to sell it. We made it internally, Nike Brand Design EMEA with Nike Football, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
A boot as a trophy. SoccerBible reported that the upper was personalized with inspirational quotes meant to reflect Lloyd’s dedication to being the best, and described the pair as a trophy and a token of thanks from Nike rather than a product for sale.
Press and sources
- SoccerBible: Special Edition Carli Lloyd Nike Mercurial Superfly V
- Footy Headlines: Nike Mercurial Superfly V Carli Lloyd Cleats