Nike and Jerry Lorenzo’s Fear of God announced their first collection on November 12, 2018: the Nike Air Fear of God 1, a basketball shoe, with a basketball-inspired apparel range. It released on December 15, 2018, through Nike’s webstore and select retailers. We made it internally, Nike Brand Design EMEA with Nike Basketball, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Shape meets sport. Lorenzo told Wallpaper the collaboration was “my perception of shape and design x Nike’s unparalleled knowledge of sport and performance.” He said his focus was silhouette, proportion, color story, emotion, and design, and that the job was to make sure they didn’t compromise on innovation or function.
From the archive. Nike designer Meline Khachatourian told Wallpaper the design “was drawn directly from elements within our NIKE DNA vault.” The shoe has a double-stacked Zoom heel over full-length internal Zoom, a new last, and a TPU cage inspired by the Huarache Light that locks the heel and midfoot.
What really stood out about working with Jerry was his obsession for excellence.
Leo Chang, senior footwear design director, Nike Basketball, source
