The Holiday 2014 Tech Pack was Nike Sportswear’s cold-weather collection for that season, led by Tech Fleece Aeroloft: Nike’s Tech Fleece combined with goose down insulation and laser-cut ventilation. Men got a reversible two-in-one Windrunner hiding an 800-fill down vest, women a parka. It went on sale in late October 2014 at Nike stores and online. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Warm without overheating. Complex described the collection as Tech Fleece combined with Aeroloft, which uses movement-activated laser-cut perforations to let the body ventilate, so the pieces regulate temperature in cold months without overheating. Hypebeast described the pieces as lightweight while still protecting against the cold.
