The LeBron X was LeBron James’ tenth signature shoe, and its Nike+ versions came with Nike+ Basketball sensors in the box. The special packs shipped in oversized packaging: Complex showed the very large “United We Rise” USA box in August 2012, and the “Pressure” Sport Pack released on November 2, 2012, in a red box with velvet dust bags and the sensors. We made it internally, Nike Brand Design EMEA with Nike Basketball, and Nike Brand Design briefed and creative directed the outside agencies.
