Jordan Brand unveiled the Why Not Zer0.1, Russell Westbrook’s first signature shoe, on January 4, 2018. It launched in two colorways: the Mirror Image, a limited release on January 15, and the 2-Way, a global release on February 15, both at $125. Westbrook debuted the Mirror Image in Oklahoma City’s game against the Los Angeles Lakers. We made it internally, Nike Brand Design EMEA with Jordan Brand, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Mirror Image. Hypebeast reported that the Mirror Image was designed to look like a heavily postered bedroom, with Michael Jordan imagery on the left shoe and Westbrook on the right. Design Milk described the collage as cutouts in a “Mars Blackmon-era style” across the heel counter, vamp, and toe.
2-Way. Hypebeast said the black-and-white 2-Way nods to Westbrook’s presence on both ends of the court. Design Milk noted that the monochrome colorway shows the structural geometry and mesh upper that the Mirror Image collage covers.
My favorite part of the design process is storytelling.
Russell Westbrook, source
