City of Flight was Jordan Brand’s theme for NBA All-Star 2018 in Los Angeles. It opened with the Air Jordan 1 Retro High OG on January 10, 2018, in black leather with gold details, followed by the Air Jordan 9 on February 10 and Russell Westbrook’s Why Not Zer0.1 on February 15. The Air Jordan 9 has the Los Angeles skyline on its insoles. We made it internally, Nike Brand Design EMEA with Jordan Brand, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
Black and gold. XXL reported that the Air Jordan 1’s black and gold nodded to the host city, to Kobe Bryant, and to the Los Angeles Lakers. Hypebeast described black leather with gold on the Swoosh trim, Wings logo, tongue tab, and lace tips, over a translucent icy outsole.
Street-sign type. Complex reported that Jordan Brand’s 2018 All-Star uniforms, shown at its Future of Flight event in Los Angeles, used a font “inspired by Los Angeles street sign typography,” in black and white, with knit tape debossed with stars down each side.
