D’Arblay Street is the ultimate mix of Nike’s DNA and Englishness. The layout references an old Victorian house with the usual Nike twist, and its rooms mix the design languages of sport, innovation, heritage, street art, and pop culture. Guests leave with NSW product and an understanding of the chic side of Nike. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies. Andy Walker creative directed, Vivian van Schagen art directed, I did the graphic design, and Katrien Franken photographed it.

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