NYHQ, Nike’s New York headquarters, opened publicly in June 2017 at 855 Avenue of the Americas: six floors for about 180 employees, a 4,000-square-foot basketball court seating 400, a stadium-style stair, and a sedum Swoosh on the roof. We made it internally, Nike Brand Design EMEA with Nike’s Workplace Design + Connectivity team, and Nike Brand Design briefed and creative directed the outside agencies, including Studios Architecture and WSDIA.
Why it looks like this
Closer to the city. Dezeen reported that Nike opened the offices “to establish a stronger connection with the city,” with open-plan and “freestyle” spaces meant to encourage creativity and collaboration, and a tunnel entrance designed to make employees feel like athletes walking into a stadium.
A New York tone of voice. SEGD reported that the team wanted to “infuse a New York tone of voice in the space,” in an aesthetic it called “minimalist and stripped-down.” WSDIA drew a custom typeface, Garden, for the project.
