The Bootroom is the football boot space at Niketown London, Nike’s flagship on Oxford Circus. Retail Week reported a ground-floor Boot Room in June 2008, for Euro 2008: double height, dark wood, illuminated ceiling panels, and black and white footballer graphics. After a full redesign the store reopened in November 2010 as the largest Nike store in the world, about 42,000 square feet over four floors. We made it internally, Nike Brand Design EMEA with Nike Football, and Nike Brand Design briefed and creative directed the outside agencies.
Press and sources
- Retail Week: Nike Town opens doors to Oxford Circus footy area
- SGI Europe: A Bigger Niketown Has Opened In London
- Hypebeast: NikeTown London - Welcome Back