articles: 93
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| 93 | Nature of Motion / Milan | nature-of-motion-milan | /archive/nature-of-motion-milan | archive | Archive | 0 | The Nature of Motion, Nike's first exhibition at Milan Design Week, with ten designers in a former industrial building. | 2016-01-01 | 2026-11-09 20:30:42.861555+00:00 | 0 | The Nature of Motion was Nike's first project at Milan Design Week, held at Via Orobia 15 from April 12 to 17, 2016. Ten designers, including Max Lamb, Greg Lynn, Lindsey Adelman, Bertjan Pot, and Martino Gamper, made works on the theme of natural motion, set between white walls built from Nike shoeboxes. We made it internally, Nike Brand Design EMEA with Nike Design, and Nike Brand Design briefed and creative directed the outside agencies. ### Why it looks like this **The brief.** Nike's vice president of global design, John Hoke, told Wallpaper the brief to the designers was to "explore and abstract, and question and challenge the notion of mobility, motion and movement," and that the show focused on collaboration, sports innovation, and imagination. **Walls of shoeboxes.** Wallpaper reported that the installations were separated by sweeping white walls built by hand from Nike shoebox "bricks." Hoke estimated the count at between 20,000 and 25,000 boxes. Fortune reported that planning took almost two years. **Backward, then forward.** Dezeen reported that Nike's in-house team created the three final spaces. Hoke described the route as moving from "the look backward to the look forward," with the final section given to some of Nike's past innovations. > It's all about letting your dream of design overtake your logic of design. > > John Hoke, vice president of global design, Nike, [source](https://wallpaper.com/design/wallpaper-meets-nikes-vp-of-global-design-john-hoke-at-the-opening-of-nikes-the-nature-of-motion-exhibition-in-milan) <img src="/studio/img/w/3a0dd94647-1600.webp" srcset="/studio/img/w/3a0dd94647-480.webp 480w, /studio/img/w/3a0dd94647-960.webp 960w, /studio/img/w/3a0dd94647-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 1 of 45" loading="eager" decoding="async"> <img src="/studio/img/w/660e5e88dc-1600.webp" srcset="/studio/img/w/660e5e88dc-480.webp 480w, /studio/img/w/660e5e88dc-960.webp 960w, /studio/img/w/660e5e88dc-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1760" height="1173" alt="Nature of Motion / Milan, image 2 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/cfb292376e-1600.webp" srcset="/studio/img/w/cfb292376e-480.webp 480w, /studio/img/w/cfb292376e-960.webp 960w, /studio/img/w/cfb292376e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 3 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/4508069356-1600.webp" srcset="/studio/img/w/4508069356-480.webp 480w, /studio/img/w/4508069356-960.webp 960w, /studio/img/w/4508069356-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 4 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/d181de9dd9-1600.webp" srcset="/studio/img/w/d181de9dd9-480.webp 480w, /studio/img/w/d181de9dd9-960.webp 960w, /studio/img/w/d181de9dd9-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 5 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/c55ae1b218-1600.webp" srcset="/studio/img/w/c55ae1b218-480.webp 480w, /studio/img/w/c55ae1b218-960.webp 960w, /studio/img/w/c55ae1b218-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 6 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/dec606e01a-1600.webp" srcset="/studio/img/w/dec606e01a-480.webp 480w, /studio/img/w/dec606e01a-960.webp 960w, /studio/img/w/dec606e01a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 7 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/3e36b89c1e-1600.webp" srcset="/studio/img/w/3e36b89c1e-480.webp 480w, /studio/img/w/3e36b89c1e-960.webp 960w, /studio/img/w/3e36b89c1e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 8 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/4c589ccb40-1600.webp" srcset="/studio/img/w/4c589ccb40-480.webp 480w, /studio/img/w/4c589ccb40-960.webp 960w, /studio/img/w/4c589ccb40-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 9 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/1457419181-1600.webp" srcset="/studio/img/w/1457419181-480.webp 480w, /studio/img/w/1457419181-960.webp 960w, /studio/img/w/1457419181-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 10 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/138178cab2-1600.webp" srcset="/studio/img/w/138178cab2-480.webp 480w, /studio/img/w/138178cab2-960.webp 960w, /studio/img/w/138178cab2-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 11 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/4b56a67cf1-1600.webp" srcset="/studio/img/w/4b56a67cf1-480.webp 480w, /studio/img/w/4b56a67cf1-960.webp 960w, /studio/img/w/4b56a67cf1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 12 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/42786e2eb3-1600.webp" srcset="/studio/img/w/42786e2eb3-480.webp 480w, /studio/img/w/42786e2eb3-960.webp 960w, /studio/img/w/42786e2eb3-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 13 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/047a048436-1600.webp" srcset="/studio/img/w/047a048436-480.webp 480w, /studio/img/w/047a048436-960.webp 960w, /studio/img/w/047a048436-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1669" alt="Nature of Motion / Milan, image 14 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/79a58fff42-1600.webp" srcset="/studio/img/w/79a58fff42-480.webp 480w, /studio/img/w/79a58fff42-960.webp 960w, /studio/img/w/79a58fff42-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 15 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/b1349a20da-1600.webp" srcset="/studio/img/w/b1349a20da-480.webp 480w, /studio/img/w/b1349a20da-960.webp 960w, /studio/img/w/b1349a20da-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 16 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/5bb7676317-1600.webp" srcset="/studio/img/w/5bb7676317-480.webp 480w, /studio/img/w/5bb7676317-960.webp 960w, /studio/img/w/5bb7676317-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1668" alt="Nature of Motion / Milan, image 17 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/b460924104-1600.webp" srcset="/studio/img/w/b460924104-480.webp 480w, /studio/img/w/b460924104-960.webp 960w, /studio/img/w/b460924104-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1667" alt="Nature of Motion / Milan, image 18 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/a10ff15929-1600.webp" srcset="/studio/img/w/a10ff15929-480.webp 480w, /studio/img/w/a10ff15929-960.webp 960w, /studio/img/w/a10ff15929-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1667" alt="Nature of Motion / Milan, image 19 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/91000631cf-1600.webp" srcset="/studio/img/w/91000631cf-480.webp 480w, /studio/img/w/91000631cf-960.webp 960w, /studio/img/w/91000631cf-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1667" alt="Nature of Motion / Milan, image 20 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/a584478d51-1600.webp" srcset="/studio/img/w/a584478d51-480.webp 480w, /studio/img/w/a584478d51-960.webp 960w, /studio/img/w/a584478d51-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1667" alt="Nature of Motion / Milan, image 21 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/5172c9aeec-1600.webp" srcset="/studio/img/w/5172c9aeec-480.webp 480w, /studio/img/w/5172c9aeec-960.webp 960w, /studio/img/w/5172c9aeec-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1667" alt="Nature of Motion / Milan, image 22 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/d3fc740a77-1600.webp" srcset="/studio/img/w/d3fc740a77-480.webp 480w, /studio/img/w/d3fc740a77-960.webp 960w, /studio/img/w/d3fc740a77-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 23 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/ce9233a25e-1600.webp" srcset="/studio/img/w/ce9233a25e-480.webp 480w, /studio/img/w/ce9233a25e-960.webp 960w, /studio/img/w/ce9233a25e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="900" alt="Nature of Motion / Milan, image 24 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/65af327816-960.webp" srcset="/studio/img/w/65af327816-480.webp 480w, /studio/img/w/65af327816-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1068" height="1600" alt="Nature of Motion / Milan, image 25 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/a9c1e835df-1600.webp" srcset="/studio/img/w/a9c1e835df-480.webp 480w, /studio/img/w/a9c1e835df-960.webp 960w, /studio/img/w/a9c1e835df-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 26 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/872e696970-1600.webp" srcset="/studio/img/w/872e696970-480.webp 480w, /studio/img/w/872e696970-960.webp 960w, /studio/img/w/872e696970-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 27 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/e778af0a38-1600.webp" srcset="/studio/img/w/e778af0a38-480.webp 480w, /studio/img/w/e778af0a38-960.webp 960w, /studio/img/w/e778af0a38-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 28 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/c6afe03671-960.webp" srcset="/studio/img/w/c6afe03671-480.webp 480w, /studio/img/w/c6afe03671-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1068" height="1600" alt="Nature of Motion / Milan, image 29 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/0e7138a281-1600.webp" srcset="/studio/img/w/0e7138a281-480.webp 480w, /studio/img/w/0e7138a281-960.webp 960w, /studio/img/w/0e7138a281-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="899" alt="Nature of Motion / Milan, image 30 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/09364b195c-1600.webp" srcset="/studio/img/w/09364b195c-480.webp 480w, /studio/img/w/09364b195c-960.webp 960w, /studio/img/w/09364b195c-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 31 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/c43e4d443d-1600.webp" srcset="/studio/img/w/c43e4d443d-480.webp 480w, /studio/img/w/c43e4d443d-960.webp 960w, /studio/img/w/c43e4d443d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 32 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/1d91ccab0d-1600.webp" srcset="/studio/img/w/1d91ccab0d-480.webp 480w, /studio/img/w/1d91ccab0d-960.webp 960w, /studio/img/w/1d91ccab0d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="900" alt="Nature of Motion / Milan, image 33 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/2d6e66d678-1600.webp" srcset="/studio/img/w/2d6e66d678-480.webp 480w, /studio/img/w/2d6e66d678-960.webp 960w, /studio/img/w/2d6e66d678-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 34 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/edaa23bb2a-1600.webp" srcset="/studio/img/w/edaa23bb2a-480.webp 480w, /studio/img/w/edaa23bb2a-960.webp 960w, /studio/img/w/edaa23bb2a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 35 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/a1a19cca4a-1600.webp" srcset="/studio/img/w/a1a19cca4a-480.webp 480w, /studio/img/w/a1a19cca4a-960.webp 960w, /studio/img/w/a1a19cca4a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 36 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/83f4825c4f-1600.webp" srcset="/studio/img/w/83f4825c4f-480.webp 480w, /studio/img/w/83f4825c4f-960.webp 960w, /studio/img/w/83f4825c4f-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1068" alt="Nature of Motion / Milan, image 37 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/00429c3fbd-1600.webp" srcset="/studio/img/w/00429c3fbd-480.webp 480w, /studio/img/w/00429c3fbd-960.webp 960w, /studio/img/w/00429c3fbd-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 38 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/852438ea74-1600.webp" srcset="/studio/img/w/852438ea74-480.webp 480w, /studio/img/w/852438ea74-960.webp 960w, /studio/img/w/852438ea74-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 39 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/ff633bbd42-1600.webp" srcset="/studio/img/w/ff633bbd42-480.webp 480w, /studio/img/w/ff633bbd42-960.webp 960w, /studio/img/w/ff633bbd42-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 40 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/79e7daa848-1600.webp" srcset="/studio/img/w/79e7daa848-480.webp 480w, /studio/img/w/79e7daa848-960.webp 960w, /studio/img/w/79e7daa848-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 41 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/006ea6cbd4-1600.webp" srcset="/studio/img/w/006ea6cbd4-480.webp 480w, /studio/img/w/006ea6cbd4-960.webp 960w, /studio/img/w/006ea6cbd4-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 42 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/7678ee3a50-1600.webp" srcset="/studio/img/w/7678ee3a50-480.webp 480w, /studio/img/w/7678ee3a50-960.webp 960w, /studio/img/w/7678ee3a50-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 43 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/a0f4a459c2-1600.webp" srcset="/studio/img/w/a0f4a459c2-480.webp 480w, /studio/img/w/a0f4a459c2-960.webp 960w, /studio/img/w/a0f4a459c2-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 44 of 45" loading="lazy" decoding="async"> <img src="/studio/img/w/0513617c5a-1600.webp" srcset="/studio/img/w/0513617c5a-480.webp 480w, /studio/img/w/0513617c5a-960.webp 960w, /studio/img/w/0513617c5a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1600" alt="Nature of Motion / Milan, image 45 of 45" loading="lazy" decoding="async"> ### Press and sources - Dezeen: [Nike installations in Milan focus on different types of motion](https://www.dezeen.com/2016/04/12/nike-installations-nature-motion-types-movement-milan-design-week-2016/) - Wallpaper: [Form and function: W* discusses 'The Nature of Motion' with Nike's John Hoke](https://wallpaper.com/design/wallpaper-meets-nikes-vp-of-global-design-john-hoke-at-the-opening-of-nikes-the-nature-of-motion-exhibition-in-milan) - Fortune: [Nike's Design Head: 'The Goal Is Goose Bumps'](https://fortune.com/2016/04/17/nike-design-exhibit-milan/) - It's Nice That: [Flyknit drums and a microclimate chair feature in Nike's Milan show, The Nature of Motion](https://www.itsnicethat.com/news/nike-nature-of-motion-exhibition-milan-design-week-120416) |