articles: 90
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| 90 | Magic Leap Visual Design | magic-leap-visual-design | /archive/magic-leap-visual-design | archive | Archive | 0 | The brand experiences and visual design system for Magic Leap, built in-house between 2019 and 2020. | 2019-01-01 | 2026-11-09 20:30:42.409593+00:00 | 0 | Magic Leap makes spatial computing headsets. I was its Brand Creative Director from March 2019 to October 2020, leading a team of 30, and we built the brand's experiences, its visual design and a 175-page guidelines system. The logo was not ours: Pentagram designed it in 2017. All of this work was made while I was there. Later, Magic Leap moved to business customers under a new CEO. <img src="/studio/img/w/fac635439f-1600.webp" srcset="/studio/img/w/fac635439f-480.webp 480w, /studio/img/w/fac635439f-960.webp 960w, /studio/img/w/fac635439f-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="2172" alt="Magic Leap Visual Design, image 1 of 17" loading="eager" decoding="async"> <img src="/studio/img/w/bdff398acf-1600.webp" srcset="/studio/img/w/bdff398acf-480.webp 480w, /studio/img/w/bdff398acf-960.webp 960w, /studio/img/w/bdff398acf-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1892" alt="Magic Leap Visual Design, image 2 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/11c71cbc48-1600.webp" srcset="/studio/img/w/11c71cbc48-480.webp 480w, /studio/img/w/11c71cbc48-960.webp 960w, /studio/img/w/11c71cbc48-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1875" alt="Magic Leap Visual Design, image 3 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/2eb1fc3d95-1600.webp" srcset="/studio/img/w/2eb1fc3d95-480.webp 480w, /studio/img/w/2eb1fc3d95-960.webp 960w, /studio/img/w/2eb1fc3d95-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1875" alt="Magic Leap Visual Design, image 4 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/d55f90df4c-1600.webp" srcset="/studio/img/w/d55f90df4c-480.webp 480w, /studio/img/w/d55f90df4c-960.webp 960w, /studio/img/w/d55f90df4c-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1875" alt="Magic Leap Visual Design, image 5 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/e239d2777b-1600.webp" srcset="/studio/img/w/e239d2777b-480.webp 480w, /studio/img/w/e239d2777b-960.webp 960w, /studio/img/w/e239d2777b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1667" alt="Magic Leap Visual Design, image 6 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/c926682eb1-1600.webp" srcset="/studio/img/w/c926682eb1-480.webp 480w, /studio/img/w/c926682eb1-960.webp 960w, /studio/img/w/c926682eb1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1875" alt="Magic Leap Visual Design, image 7 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/90541d50df-1600.webp" srcset="/studio/img/w/90541d50df-480.webp 480w, /studio/img/w/90541d50df-960.webp 960w, /studio/img/w/90541d50df-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2000" height="1125" alt="Magic Leap Visual Design, image 8 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/b519708a4b-1600.webp" srcset="/studio/img/w/b519708a4b-480.webp 480w, /studio/img/w/b519708a4b-960.webp 960w, /studio/img/w/b519708a4b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1875" alt="Magic Leap Visual Design, image 9 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/4e2956be9e-1600.webp" srcset="/studio/img/w/4e2956be9e-480.webp 480w, /studio/img/w/4e2956be9e-960.webp 960w, /studio/img/w/4e2956be9e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1875" alt="Magic Leap Visual Design, image 10 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/3894dcf952-1600.webp" srcset="/studio/img/w/3894dcf952-480.webp 480w, /studio/img/w/3894dcf952-960.webp 960w, /studio/img/w/3894dcf952-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="2500" alt="Magic Leap Visual Design, image 11 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/6ea4e73ea9-1600.webp" srcset="/studio/img/w/6ea4e73ea9-480.webp 480w, /studio/img/w/6ea4e73ea9-960.webp 960w, /studio/img/w/6ea4e73ea9-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="2500" alt="Magic Leap Visual Design, image 12 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/d46a9c0d1d-1600.webp" srcset="/studio/img/w/d46a9c0d1d-480.webp 480w, /studio/img/w/d46a9c0d1d-960.webp 960w, /studio/img/w/d46a9c0d1d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1875" alt="Magic Leap Visual Design, image 13 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/0b51e8e7e4-1600.webp" srcset="/studio/img/w/0b51e8e7e4-480.webp 480w, /studio/img/w/0b51e8e7e4-960.webp 960w, /studio/img/w/0b51e8e7e4-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Magic Leap Visual Design, image 14 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/9775366b05-1600.webp" srcset="/studio/img/w/9775366b05-480.webp 480w, /studio/img/w/9775366b05-960.webp 960w, /studio/img/w/9775366b05-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Magic Leap Visual Design, image 15 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/ee81151423-1600.webp" srcset="/studio/img/w/ee81151423-480.webp 480w, /studio/img/w/ee81151423-960.webp 960w, /studio/img/w/ee81151423-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="2121" alt="Magic Leap Visual Design, image 16 of 17" loading="lazy" decoding="async"> <img src="/studio/img/w/3d96ea5499-1600.webp" srcset="/studio/img/w/3d96ea5499-480.webp 480w, /studio/img/w/3d96ea5499-960.webp 960w, /studio/img/w/3d96ea5499-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="3333" alt="Magic Leap Visual Design, image 17 of 17" loading="lazy" decoding="async"> ### Press and sources - UploadVR: [Magic Leap 1 Pivots To Enterprise, ML2 Targeted For 2021](https://uploadvr.com/magic-leap-pivots-to-enterprise/) - TechCrunch: [Magic Leap reportedly slashes 1,000 jobs and steps away from consumer plans](https://techcrunch.com/2020/04/22/magic-leap-announces-layoffs-amid-covid-19-slowdown) |