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82 Jordan Brand '17 Collection jordan-brand-17-collection /archive/jordan-brand-17-collection archive   Archive 0 Brand design and campaign creative direction for Jordan Brand's 2017 collection, made inside Nike Brand Design EMEA. 2017-01-01 2026-11-09 20:30:42.474257+00:00 0   Jordan Brand, Nike's Michael Jordan label, released a 2017 seasonal collection across footwear, apparel, and accessories, covering performance basketball and lifestyle. This is the brand design and campaign creative direction for it. We made it internally, Nike Brand Design EMEA with Jordan Brand, and Nike Brand Design briefed and creative directed the outside agencies. <img src="/studio/img/w/c0f32a36ab-960.webp" srcset="/studio/img/w/c0f32a36ab-480.webp 480w, /studio/img/w/c0f32a36ab-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="721" alt="Jordan Brand &#x27;17 Collection, image 1 of 15" loading="eager" decoding="async"> <img src="/studio/img/w/f3a0c3ea2d-960.webp" srcset="/studio/img/w/f3a0c3ea2d-480.webp 480w, /studio/img/w/f3a0c3ea2d-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="1021" alt="Jordan Brand &#x27;17 Collection, image 2 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/6de0d878cf-960.webp" srcset="/studio/img/w/6de0d878cf-480.webp 480w, /studio/img/w/6de0d878cf-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="1677" alt="Jordan Brand &#x27;17 Collection, image 3 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/c0d4c01f15-960.webp" srcset="/studio/img/w/c0d4c01f15-480.webp 480w, /studio/img/w/c0d4c01f15-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="900" alt="Jordan Brand &#x27;17 Collection, image 4 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/ef385d9b79-960.webp" srcset="/studio/img/w/ef385d9b79-480.webp 480w, /studio/img/w/ef385d9b79-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="1707" alt="Jordan Brand &#x27;17 Collection, image 5 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/d61b77f821-960.webp" srcset="/studio/img/w/d61b77f821-480.webp 480w, /studio/img/w/d61b77f821-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1176" height="1325" alt="Jordan Brand &#x27;17 Collection, image 6 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/9687725d8b-960.webp" srcset="/studio/img/w/9687725d8b-480.webp 480w, /studio/img/w/9687725d8b-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="853" alt="Jordan Brand &#x27;17 Collection, image 7 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/65a057e37b-960.webp" srcset="/studio/img/w/65a057e37b-480.webp 480w, /studio/img/w/65a057e37b-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="1267" alt="Jordan Brand &#x27;17 Collection, image 8 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/9d28f81b67-960.webp" srcset="/studio/img/w/9d28f81b67-480.webp 480w, /studio/img/w/9d28f81b67-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="853" alt="Jordan Brand &#x27;17 Collection, image 9 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/95813149b2-960.webp" srcset="/studio/img/w/95813149b2-480.webp 480w, /studio/img/w/95813149b2-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="853" alt="Jordan Brand &#x27;17 Collection, image 10 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/e48dfc3fc5-960.webp" srcset="/studio/img/w/e48dfc3fc5-480.webp 480w, /studio/img/w/e48dfc3fc5-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="1152" alt="Jordan Brand &#x27;17 Collection, image 11 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/0d280598e4-960.webp" srcset="/studio/img/w/0d280598e4-480.webp 480w, /studio/img/w/0d280598e4-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="853" alt="Jordan Brand &#x27;17 Collection, image 12 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/c866fd88ea-960.webp" srcset="/studio/img/w/c866fd88ea-480.webp 480w, /studio/img/w/c866fd88ea-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="750" alt="Jordan Brand &#x27;17 Collection, image 13 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/d1c4fb5e50-960.webp" srcset="/studio/img/w/d1c4fb5e50-480.webp 480w, /studio/img/w/d1c4fb5e50-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="750" alt="Jordan Brand &#x27;17 Collection, image 14 of 15" loading="lazy" decoding="async"> <img src="/studio/img/w/a75b9328f2-1600.webp" srcset="/studio/img/w/a75b9328f2-480.webp 480w, /studio/img/w/a75b9328f2-960.webp 960w, /studio/img/w/a75b9328f2-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="900" alt="Jordan Brand &#x27;17 Collection, image 15 of 15" loading="lazy" decoding="async">
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