articles: 81
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| id | title | slug | url | content_type | category | shelf | is_headline | description | published_date | updated_at | sort_order | hero_painting | body_markdown |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 81 | IKEA Family Identity | ikea-family-identity | /archive/ikea-family-identity | archive | Archive | 0 | Identity work for IKEA Family, the loyalty programme of IKEA. | 2017-01-01 | 2026-11-09 20:30:42.777088+00:00 | 0 | IKEA Family is IKEA's loyalty programme. I worked on its identity at R/GA London. <img src="/studio/img/w/4264fd06f0-1600.webp" srcset="/studio/img/w/4264fd06f0-480.webp 480w, /studio/img/w/4264fd06f0-960.webp 960w, /studio/img/w/4264fd06f0-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 1 of 50" loading="eager" decoding="async"> <img src="/studio/img/w/ccb4c9969c-1600.webp" srcset="/studio/img/w/ccb4c9969c-480.webp 480w, /studio/img/w/ccb4c9969c-960.webp 960w, /studio/img/w/ccb4c9969c-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 2 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/7449260dc4-1600.webp" srcset="/studio/img/w/7449260dc4-480.webp 480w, /studio/img/w/7449260dc4-960.webp 960w, /studio/img/w/7449260dc4-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 3 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/8a53f4617d-1600.webp" srcset="/studio/img/w/8a53f4617d-480.webp 480w, /studio/img/w/8a53f4617d-960.webp 960w, /studio/img/w/8a53f4617d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 4 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/029bb451e1-1600.webp" srcset="/studio/img/w/029bb451e1-480.webp 480w, /studio/img/w/029bb451e1-960.webp 960w, /studio/img/w/029bb451e1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 5 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/30830c86d9-1600.webp" srcset="/studio/img/w/30830c86d9-480.webp 480w, /studio/img/w/30830c86d9-960.webp 960w, /studio/img/w/30830c86d9-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 6 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/d8c1b60501-1600.webp" srcset="/studio/img/w/d8c1b60501-480.webp 480w, /studio/img/w/d8c1b60501-960.webp 960w, /studio/img/w/d8c1b60501-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 7 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/be3b899d2c-1600.webp" srcset="/studio/img/w/be3b899d2c-480.webp 480w, /studio/img/w/be3b899d2c-960.webp 960w, /studio/img/w/be3b899d2c-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 8 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/c290aa6c66-1600.webp" srcset="/studio/img/w/c290aa6c66-480.webp 480w, /studio/img/w/c290aa6c66-960.webp 960w, /studio/img/w/c290aa6c66-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 9 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/6e8393a824-1600.webp" srcset="/studio/img/w/6e8393a824-480.webp 480w, /studio/img/w/6e8393a824-960.webp 960w, /studio/img/w/6e8393a824-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 10 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/277e2a4575-1600.webp" srcset="/studio/img/w/277e2a4575-480.webp 480w, /studio/img/w/277e2a4575-960.webp 960w, /studio/img/w/277e2a4575-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1562" alt="IKEA Family Identity, image 11 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/b711fbb4fe-1600.webp" srcset="/studio/img/w/b711fbb4fe-480.webp 480w, /studio/img/w/b711fbb4fe-960.webp 960w, /studio/img/w/b711fbb4fe-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2080" height="1300" alt="IKEA Family Identity, image 12 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/ddcc598665-1600.webp" srcset="/studio/img/w/ddcc598665-480.webp 480w, /studio/img/w/ddcc598665-960.webp 960w, /studio/img/w/ddcc598665-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 13 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/f2ef72b4cf-1600.webp" srcset="/studio/img/w/f2ef72b4cf-480.webp 480w, /studio/img/w/f2ef72b4cf-960.webp 960w, /studio/img/w/f2ef72b4cf-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1562" alt="IKEA Family Identity, image 14 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/a207c07294-1600.webp" srcset="/studio/img/w/a207c07294-480.webp 480w, /studio/img/w/a207c07294-960.webp 960w, /studio/img/w/a207c07294-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2312" height="1445" alt="IKEA Family Identity, image 15 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/07b40a72da-1600.webp" srcset="/studio/img/w/07b40a72da-480.webp 480w, /studio/img/w/07b40a72da-960.webp 960w, /studio/img/w/07b40a72da-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2400" height="1500" alt="IKEA Family Identity, image 16 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/70585c327e-1600.webp" srcset="/studio/img/w/70585c327e-480.webp 480w, /studio/img/w/70585c327e-960.webp 960w, /studio/img/w/70585c327e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2329" height="1456" alt="IKEA Family Identity, image 17 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/29f49ce174-1600.webp" srcset="/studio/img/w/29f49ce174-480.webp 480w, /studio/img/w/29f49ce174-960.webp 960w, /studio/img/w/29f49ce174-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1974" height="1234" alt="IKEA Family Identity, image 18 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/ee8780b5a9-1600.webp" srcset="/studio/img/w/ee8780b5a9-480.webp 480w, /studio/img/w/ee8780b5a9-960.webp 960w, /studio/img/w/ee8780b5a9-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 19 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/c1cab18de3-1600.webp" srcset="/studio/img/w/c1cab18de3-480.webp 480w, /studio/img/w/c1cab18de3-960.webp 960w, /studio/img/w/c1cab18de3-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 20 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/e47021ad72-1600.webp" srcset="/studio/img/w/e47021ad72-480.webp 480w, /studio/img/w/e47021ad72-960.webp 960w, /studio/img/w/e47021ad72-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 21 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/d515fc4946-1600.webp" srcset="/studio/img/w/d515fc4946-480.webp 480w, /studio/img/w/d515fc4946-960.webp 960w, /studio/img/w/d515fc4946-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 22 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/3681624dba-1600.webp" srcset="/studio/img/w/3681624dba-480.webp 480w, /studio/img/w/3681624dba-960.webp 960w, /studio/img/w/3681624dba-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 23 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/37588831d6-1600.webp" srcset="/studio/img/w/37588831d6-480.webp 480w, /studio/img/w/37588831d6-960.webp 960w, /studio/img/w/37588831d6-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 24 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/40a671aa4a-1600.webp" srcset="/studio/img/w/40a671aa4a-480.webp 480w, /studio/img/w/40a671aa4a-960.webp 960w, /studio/img/w/40a671aa4a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 25 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/97896b4a77-1600.webp" srcset="/studio/img/w/97896b4a77-480.webp 480w, /studio/img/w/97896b4a77-960.webp 960w, /studio/img/w/97896b4a77-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 26 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/45124b23f5-1600.webp" srcset="/studio/img/w/45124b23f5-480.webp 480w, /studio/img/w/45124b23f5-960.webp 960w, /studio/img/w/45124b23f5-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 27 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/f06f6ca63a-1600.webp" srcset="/studio/img/w/f06f6ca63a-480.webp 480w, /studio/img/w/f06f6ca63a-960.webp 960w, /studio/img/w/f06f6ca63a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 28 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/3f45adcac3-1600.webp" srcset="/studio/img/w/3f45adcac3-480.webp 480w, /studio/img/w/3f45adcac3-960.webp 960w, /studio/img/w/3f45adcac3-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 29 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/f50f4f2bbd-1600.webp" srcset="/studio/img/w/f50f4f2bbd-480.webp 480w, /studio/img/w/f50f4f2bbd-960.webp 960w, /studio/img/w/f50f4f2bbd-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 30 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/37fbfe30a6-1600.webp" srcset="/studio/img/w/37fbfe30a6-480.webp 480w, /studio/img/w/37fbfe30a6-960.webp 960w, /studio/img/w/37fbfe30a6-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 31 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/c83adfadc9-1600.webp" srcset="/studio/img/w/c83adfadc9-480.webp 480w, /studio/img/w/c83adfadc9-960.webp 960w, /studio/img/w/c83adfadc9-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 32 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/d54f32660d-1600.webp" srcset="/studio/img/w/d54f32660d-480.webp 480w, /studio/img/w/d54f32660d-960.webp 960w, /studio/img/w/d54f32660d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 33 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/342e6c4393-1600.webp" srcset="/studio/img/w/342e6c4393-480.webp 480w, /studio/img/w/342e6c4393-960.webp 960w, /studio/img/w/342e6c4393-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 34 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/e396639457-1600.webp" srcset="/studio/img/w/e396639457-480.webp 480w, /studio/img/w/e396639457-960.webp 960w, /studio/img/w/e396639457-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 35 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/a5b7780178-1600.webp" srcset="/studio/img/w/a5b7780178-480.webp 480w, /studio/img/w/a5b7780178-960.webp 960w, /studio/img/w/a5b7780178-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 36 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/1c3608517b-1600.webp" srcset="/studio/img/w/1c3608517b-480.webp 480w, /studio/img/w/1c3608517b-960.webp 960w, /studio/img/w/1c3608517b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 37 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/580d785d5a-1600.webp" srcset="/studio/img/w/580d785d5a-480.webp 480w, /studio/img/w/580d785d5a-960.webp 960w, /studio/img/w/580d785d5a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 38 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/2b9f76df73-1600.webp" srcset="/studio/img/w/2b9f76df73-480.webp 480w, /studio/img/w/2b9f76df73-960.webp 960w, /studio/img/w/2b9f76df73-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2436" height="1523" alt="IKEA Family Identity, image 39 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/79d6140022-1600.webp" srcset="/studio/img/w/79d6140022-480.webp 480w, /studio/img/w/79d6140022-960.webp 960w, /studio/img/w/79d6140022-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 40 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/79d8459064-1600.webp" srcset="/studio/img/w/79d8459064-480.webp 480w, /studio/img/w/79d8459064-960.webp 960w, /studio/img/w/79d8459064-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 41 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/cb9d67bb55-1600.webp" srcset="/studio/img/w/cb9d67bb55-480.webp 480w, /studio/img/w/cb9d67bb55-960.webp 960w, /studio/img/w/cb9d67bb55-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1562" alt="IKEA Family Identity, image 42 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/e524defced-1600.webp" srcset="/studio/img/w/e524defced-480.webp 480w, /studio/img/w/e524defced-960.webp 960w, /studio/img/w/e524defced-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1563" alt="IKEA Family Identity, image 43 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/64a0f26d15-1600.webp" srcset="/studio/img/w/64a0f26d15-480.webp 480w, /studio/img/w/64a0f26d15-960.webp 960w, /studio/img/w/64a0f26d15-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="IKEA Family Identity, image 44 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/bdff312c4d-1600.webp" srcset="/studio/img/w/bdff312c4d-480.webp 480w, /studio/img/w/bdff312c4d-960.webp 960w, /studio/img/w/bdff312c4d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="IKEA Family Identity, image 45 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/3ca4ab4ab1-1600.webp" srcset="/studio/img/w/3ca4ab4ab1-480.webp 480w, /studio/img/w/3ca4ab4ab1-960.webp 960w, /studio/img/w/3ca4ab4ab1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1656" alt="IKEA Family Identity, image 46 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/207adde80a-1600.webp" srcset="/studio/img/w/207adde80a-480.webp 480w, /studio/img/w/207adde80a-960.webp 960w, /studio/img/w/207adde80a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1422" alt="IKEA Family Identity, image 47 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/02bf286c7a-1600.webp" srcset="/studio/img/w/02bf286c7a-480.webp 480w, /studio/img/w/02bf286c7a-960.webp 960w, /studio/img/w/02bf286c7a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="IKEA Family Identity, image 48 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/ae6e38f3da-960.webp" srcset="/studio/img/w/ae6e38f3da-480.webp 480w, /studio/img/w/ae6e38f3da-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1024" height="576" alt="IKEA Family Identity, image 49 of 50" loading="lazy" decoding="async"> <img src="/studio/img/w/4b2bb78ba8-960.webp" srcset="/studio/img/w/4b2bb78ba8-480.webp 480w, /studio/img/w/4b2bb78ba8-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1024" height="576" alt="IKEA Family Identity, image 50 of 50" loading="lazy" decoding="async"> |