articles: 80

This data as json

id	title	slug	url	content_type	category	shelf	is_headline	description	published_date	updated_at	sort_order	hero_painting	body_markdown
80	Hyundai 'N' Brand Book	hyundai-n-branding	/archive/hyundai-n-branding	archive		Archive	0	A brand book for Hyundai N, the performance sub-brand R/GA London launched worldwide in 2017.	2017-01-01	2026-11-09 20:30:42.744467+00:00	0		N is Hyundai's high-performance sub-brand, and the i30 N was its first car. Hyundai picked R/GA London to handle N's worldwide launch. Our launch films for the i30 N, "Feel the Feeling," came out in November 2017, with Rodrigo Sobral as Executive Creative Director. The brand book set out N's identity: logo, typography, color, photography, and voice. We made it at R/GA London, where I was Executive Creative Director, Brand Design from July 2016 to March 2018. <img src="/studio/img/w/a2b1176778-1600.webp" srcset="/studio/img/w/a2b1176778-480.webp 480w, /studio/img/w/a2b1176778-960.webp 960w, /studio/img/w/a2b1176778-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 1 of 126" loading="eager" decoding="async"> <img src="/studio/img/w/f89f0bc67c-480.webp" srcset="/studio/img/w/f89f0bc67c-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="851" height="604" alt="Hyundai 'N' Brand Book, image 2 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/90a909a642-480.webp" srcset="/studio/img/w/90a909a642-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 3 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ec6eeb2157-480.webp" srcset="/studio/img/w/ec6eeb2157-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 4 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ad76a32ec3-480.webp" srcset="/studio/img/w/ad76a32ec3-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 5 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/a3ddfbe0df-480.webp" srcset="/studio/img/w/a3ddfbe0df-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 6 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/568526c13d-480.webp" srcset="/studio/img/w/568526c13d-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 7 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/76806494e9-480.webp" srcset="/studio/img/w/76806494e9-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 8 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/2a9d239701-1600.webp" srcset="/studio/img/w/2a9d239701-480.webp 480w, /studio/img/w/2a9d239701-960.webp 960w, /studio/img/w/2a9d239701-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 9 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ee0527556b-1600.webp" srcset="/studio/img/w/ee0527556b-480.webp 480w, /studio/img/w/ee0527556b-960.webp 960w, /studio/img/w/ee0527556b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 10 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/bf5f88634f-1600.webp" srcset="/studio/img/w/bf5f88634f-480.webp 480w, /studio/img/w/bf5f88634f-960.webp 960w, /studio/img/w/bf5f88634f-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 11 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/5eb3b71670-1600.webp" srcset="/studio/img/w/5eb3b71670-480.webp 480w, /studio/img/w/5eb3b71670-960.webp 960w, /studio/img/w/5eb3b71670-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 12 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/4e46e04ff4-1600.webp" srcset="/studio/img/w/4e46e04ff4-480.webp 480w, /studio/img/w/4e46e04ff4-960.webp 960w, /studio/img/w/4e46e04ff4-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 13 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/45a498e154-1600.webp" srcset="/studio/img/w/45a498e154-480.webp 480w, /studio/img/w/45a498e154-960.webp 960w, /studio/img/w/45a498e154-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 14 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/6c9f531634-1600.webp" srcset="/studio/img/w/6c9f531634-480.webp 480w, /studio/img/w/6c9f531634-960.webp 960w, /studio/img/w/6c9f531634-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 15 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/c28aefef32-480.webp" srcset="/studio/img/w/c28aefef32-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 16 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/422fbbf444-1600.webp" srcset="/studio/img/w/422fbbf444-480.webp 480w, /studio/img/w/422fbbf444-960.webp 960w, /studio/img/w/422fbbf444-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 17 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/7830ade120-1600.webp" srcset="/studio/img/w/7830ade120-480.webp 480w, /studio/img/w/7830ade120-960.webp 960w, /studio/img/w/7830ade120-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 18 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/151744488c-1600.webp" srcset="/studio/img/w/151744488c-480.webp 480w, /studio/img/w/151744488c-960.webp 960w, /studio/img/w/151744488c-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 19 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/a0c7b6aa62-480.webp" srcset="/studio/img/w/a0c7b6aa62-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 20 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/15180b3f2a-1600.webp" srcset="/studio/img/w/15180b3f2a-480.webp 480w, /studio/img/w/15180b3f2a-960.webp 960w, /studio/img/w/15180b3f2a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 21 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/29bcc1c513-1600.webp" srcset="/studio/img/w/29bcc1c513-480.webp 480w, /studio/img/w/29bcc1c513-960.webp 960w, /studio/img/w/29bcc1c513-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 22 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/733130951f-480.webp" srcset="/studio/img/w/733130951f-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 23 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/2371e8ecdf-480.webp" srcset="/studio/img/w/2371e8ecdf-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 24 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/b4099ad85b-480.webp" srcset="/studio/img/w/b4099ad85b-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 25 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/0ef4e8e9b9-480.webp" srcset="/studio/img/w/0ef4e8e9b9-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 26 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/2713195bb8-1600.webp" srcset="/studio/img/w/2713195bb8-480.webp 480w, /studio/img/w/2713195bb8-960.webp 960w, /studio/img/w/2713195bb8-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 27 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/6af58cfb4f-1600.webp" srcset="/studio/img/w/6af58cfb4f-480.webp 480w, /studio/img/w/6af58cfb4f-960.webp 960w, /studio/img/w/6af58cfb4f-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 28 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/56fe9b72ff-1600.webp" srcset="/studio/img/w/56fe9b72ff-480.webp 480w, /studio/img/w/56fe9b72ff-960.webp 960w, /studio/img/w/56fe9b72ff-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 29 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/845e340c4c-480.webp" srcset="/studio/img/w/845e340c4c-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 30 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/aec3cfc80b-1600.webp" srcset="/studio/img/w/aec3cfc80b-480.webp 480w, /studio/img/w/aec3cfc80b-960.webp 960w, /studio/img/w/aec3cfc80b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 31 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/d1cf679027-480.webp" srcset="/studio/img/w/d1cf679027-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 32 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/0928dd0b3d-1600.webp" srcset="/studio/img/w/0928dd0b3d-480.webp 480w, /studio/img/w/0928dd0b3d-960.webp 960w, /studio/img/w/0928dd0b3d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 33 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/a59fe1ccdc-480.webp" srcset="/studio/img/w/a59fe1ccdc-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 34 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/8f4311a218-1600.webp" srcset="/studio/img/w/8f4311a218-480.webp 480w, /studio/img/w/8f4311a218-960.webp 960w, /studio/img/w/8f4311a218-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 35 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/7b9aa6311f-480.webp" srcset="/studio/img/w/7b9aa6311f-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 36 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/020f1d4940-480.webp" srcset="/studio/img/w/020f1d4940-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 37 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/6210fdcf23-480.webp" srcset="/studio/img/w/6210fdcf23-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 38 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/1ad675d08a-1600.webp" srcset="/studio/img/w/1ad675d08a-480.webp 480w, /studio/img/w/1ad675d08a-960.webp 960w, /studio/img/w/1ad675d08a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 39 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/d78d496a1f-480.webp" srcset="/studio/img/w/d78d496a1f-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 40 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/78aa993b88-1600.webp" srcset="/studio/img/w/78aa993b88-480.webp 480w, /studio/img/w/78aa993b88-960.webp 960w, /studio/img/w/78aa993b88-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 41 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/bad37ceb0a-480.webp" srcset="/studio/img/w/bad37ceb0a-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 42 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/e156fe5c9d-480.webp" srcset="/studio/img/w/e156fe5c9d-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 43 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/09963d5510-480.webp" srcset="/studio/img/w/09963d5510-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 44 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/d5316b9cab-480.webp" srcset="/studio/img/w/d5316b9cab-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 45 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/798168c2ce-1600.webp" srcset="/studio/img/w/798168c2ce-480.webp 480w, /studio/img/w/798168c2ce-960.webp 960w, /studio/img/w/798168c2ce-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 46 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/46d06961bf-1600.webp" srcset="/studio/img/w/46d06961bf-480.webp 480w, /studio/img/w/46d06961bf-960.webp 960w, /studio/img/w/46d06961bf-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 47 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/98ba28e88e-1600.webp" srcset="/studio/img/w/98ba28e88e-480.webp 480w, /studio/img/w/98ba28e88e-960.webp 960w, /studio/img/w/98ba28e88e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 48 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/64c53e57bc-480.webp" srcset="/studio/img/w/64c53e57bc-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 49 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/12256eff11-1600.webp" srcset="/studio/img/w/12256eff11-480.webp 480w, /studio/img/w/12256eff11-960.webp 960w, /studio/img/w/12256eff11-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 50 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/5acb5150b4-1600.webp" srcset="/studio/img/w/5acb5150b4-480.webp 480w, /studio/img/w/5acb5150b4-960.webp 960w, /studio/img/w/5acb5150b4-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 51 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/33feb68564-480.webp" srcset="/studio/img/w/33feb68564-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 52 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/8139d4cc72-1600.webp" srcset="/studio/img/w/8139d4cc72-480.webp 480w, /studio/img/w/8139d4cc72-960.webp 960w, /studio/img/w/8139d4cc72-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 53 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/77ea4e941e-480.webp" srcset="/studio/img/w/77ea4e941e-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 54 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/971ca2c04a-1600.webp" srcset="/studio/img/w/971ca2c04a-480.webp 480w, /studio/img/w/971ca2c04a-960.webp 960w, /studio/img/w/971ca2c04a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 55 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/5aa21022e3-480.webp" srcset="/studio/img/w/5aa21022e3-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 56 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/e446ae8865-480.webp" srcset="/studio/img/w/e446ae8865-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 57 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/a8c3a2a1e5-1600.webp" srcset="/studio/img/w/a8c3a2a1e5-480.webp 480w, /studio/img/w/a8c3a2a1e5-960.webp 960w, /studio/img/w/a8c3a2a1e5-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 58 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/da8d009fd7-480.webp" srcset="/studio/img/w/da8d009fd7-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="604" alt="Hyundai 'N' Brand Book, image 59 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/4449a8be87-1600.webp" srcset="/studio/img/w/4449a8be87-480.webp 480w, /studio/img/w/4449a8be87-960.webp 960w, /studio/img/w/4449a8be87-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 60 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/cd766e86f0-480.webp" srcset="/studio/img/w/cd766e86f0-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 61 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/db5ffe2d45-1600.webp" srcset="/studio/img/w/db5ffe2d45-480.webp 480w, /studio/img/w/db5ffe2d45-960.webp 960w, /studio/img/w/db5ffe2d45-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 62 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/b8eb8b7382-480.webp" srcset="/studio/img/w/b8eb8b7382-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 63 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/7fd7a76fb0-480.webp" srcset="/studio/img/w/7fd7a76fb0-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 64 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/2e8e1505f4-480.webp" srcset="/studio/img/w/2e8e1505f4-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 65 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/6ca3a12478-1600.webp" srcset="/studio/img/w/6ca3a12478-480.webp 480w, /studio/img/w/6ca3a12478-960.webp 960w, /studio/img/w/6ca3a12478-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 66 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/23f3d920d5-1600.webp" srcset="/studio/img/w/23f3d920d5-480.webp 480w, /studio/img/w/23f3d920d5-960.webp 960w, /studio/img/w/23f3d920d5-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 67 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/b4d11bca23-480.webp" srcset="/studio/img/w/b4d11bca23-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 68 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/80c968a397-1600.webp" srcset="/studio/img/w/80c968a397-480.webp 480w, /studio/img/w/80c968a397-960.webp 960w, /studio/img/w/80c968a397-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 69 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/a9a253546d-480.webp" srcset="/studio/img/w/a9a253546d-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="604" alt="Hyundai 'N' Brand Book, image 70 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/559ec7f181-1600.webp" srcset="/studio/img/w/559ec7f181-480.webp 480w, /studio/img/w/559ec7f181-960.webp 960w, /studio/img/w/559ec7f181-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 71 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ffd4869d7e-1600.webp" srcset="/studio/img/w/ffd4869d7e-480.webp 480w, /studio/img/w/ffd4869d7e-960.webp 960w, /studio/img/w/ffd4869d7e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 72 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/d51fabe7ca-1600.webp" srcset="/studio/img/w/d51fabe7ca-480.webp 480w, /studio/img/w/d51fabe7ca-960.webp 960w, /studio/img/w/d51fabe7ca-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 73 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/7bd497510e-1600.webp" srcset="/studio/img/w/7bd497510e-480.webp 480w, /studio/img/w/7bd497510e-960.webp 960w, /studio/img/w/7bd497510e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 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decoding="async"> <img src="/studio/img/w/1d55f66e87-1600.webp" srcset="/studio/img/w/1d55f66e87-480.webp 480w, /studio/img/w/1d55f66e87-960.webp 960w, /studio/img/w/1d55f66e87-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 78 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/02dd26c2f9-1600.webp" srcset="/studio/img/w/02dd26c2f9-480.webp 480w, /studio/img/w/02dd26c2f9-960.webp 960w, /studio/img/w/02dd26c2f9-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 79 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/473c3d0c24-480.webp" srcset="/studio/img/w/473c3d0c24-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 80 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/d47421dba1-1600.webp" srcset="/studio/img/w/d47421dba1-480.webp 480w, /studio/img/w/d47421dba1-960.webp 960w, /studio/img/w/d47421dba1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 81 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/416f7e50a7-1600.webp" srcset="/studio/img/w/416f7e50a7-480.webp 480w, /studio/img/w/416f7e50a7-960.webp 960w, /studio/img/w/416f7e50a7-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 82 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/79245aba69-480.webp" srcset="/studio/img/w/79245aba69-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 83 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/63dfa73521-1600.webp" srcset="/studio/img/w/63dfa73521-480.webp 480w, /studio/img/w/63dfa73521-960.webp 960w, /studio/img/w/63dfa73521-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 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alt="Hyundai 'N' Brand Book, image 87 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/2357036997-1600.webp" srcset="/studio/img/w/2357036997-480.webp 480w, /studio/img/w/2357036997-960.webp 960w, /studio/img/w/2357036997-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 88 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/987ced4d36-1600.webp" srcset="/studio/img/w/987ced4d36-480.webp 480w, /studio/img/w/987ced4d36-960.webp 960w, /studio/img/w/987ced4d36-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 89 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/cc9cf4abbc-1600.webp" srcset="/studio/img/w/cc9cf4abbc-480.webp 480w, /studio/img/w/cc9cf4abbc-960.webp 960w, /studio/img/w/cc9cf4abbc-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 90 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/9816f76109-1600.webp" srcset="/studio/img/w/9816f76109-480.webp 480w, /studio/img/w/9816f76109-960.webp 960w, /studio/img/w/9816f76109-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 91 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/6668deadd7-1600.webp" srcset="/studio/img/w/6668deadd7-480.webp 480w, /studio/img/w/6668deadd7-960.webp 960w, /studio/img/w/6668deadd7-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 92 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/b70cdad090-1600.webp" srcset="/studio/img/w/b70cdad090-480.webp 480w, /studio/img/w/b70cdad090-960.webp 960w, /studio/img/w/b70cdad090-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 93 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/834f8c01f0-1600.webp" srcset="/studio/img/w/834f8c01f0-480.webp 480w, /studio/img/w/834f8c01f0-960.webp 960w, /studio/img/w/834f8c01f0-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 94 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/c87af46e73-1600.webp" srcset="/studio/img/w/c87af46e73-480.webp 480w, /studio/img/w/c87af46e73-960.webp 960w, /studio/img/w/c87af46e73-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 95 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ee2a6730f0-1600.webp" srcset="/studio/img/w/ee2a6730f0-480.webp 480w, /studio/img/w/ee2a6730f0-960.webp 960w, /studio/img/w/ee2a6730f0-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 96 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/e2b11d148c-1600.webp" srcset="/studio/img/w/e2b11d148c-480.webp 480w, /studio/img/w/e2b11d148c-960.webp 960w, /studio/img/w/e2b11d148c-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 97 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ba4be02280-1600.webp" srcset="/studio/img/w/ba4be02280-480.webp 480w, /studio/img/w/ba4be02280-960.webp 960w, /studio/img/w/ba4be02280-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 98 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/5cc3d04577-1600.webp" srcset="/studio/img/w/5cc3d04577-480.webp 480w, /studio/img/w/5cc3d04577-960.webp 960w, /studio/img/w/5cc3d04577-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 99 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ed251ffe75-1600.webp" srcset="/studio/img/w/ed251ffe75-480.webp 480w, /studio/img/w/ed251ffe75-960.webp 960w, /studio/img/w/ed251ffe75-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 100 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/dcda9ce655-1600.webp" srcset="/studio/img/w/dcda9ce655-480.webp 480w, /studio/img/w/dcda9ce655-960.webp 960w, /studio/img/w/dcda9ce655-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 101 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/12d2da3fb5-1600.webp" srcset="/studio/img/w/12d2da3fb5-480.webp 480w, /studio/img/w/12d2da3fb5-960.webp 960w, /studio/img/w/12d2da3fb5-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 102 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/a402aa82f6-1600.webp" srcset="/studio/img/w/a402aa82f6-480.webp 480w, /studio/img/w/a402aa82f6-960.webp 960w, /studio/img/w/a402aa82f6-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 103 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/5a26be0e2b-1600.webp" srcset="/studio/img/w/5a26be0e2b-480.webp 480w, /studio/img/w/5a26be0e2b-960.webp 960w, /studio/img/w/5a26be0e2b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 104 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ca35eb7158-1600.webp" srcset="/studio/img/w/ca35eb7158-480.webp 480w, /studio/img/w/ca35eb7158-960.webp 960w, /studio/img/w/ca35eb7158-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 105 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/378175a0f3-1600.webp" srcset="/studio/img/w/378175a0f3-480.webp 480w, /studio/img/w/378175a0f3-960.webp 960w, /studio/img/w/378175a0f3-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 106 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/4ec3027358-1600.webp" srcset="/studio/img/w/4ec3027358-480.webp 480w, /studio/img/w/4ec3027358-960.webp 960w, /studio/img/w/4ec3027358-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 107 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/6ea0623c6d-1600.webp" srcset="/studio/img/w/6ea0623c6d-480.webp 480w, /studio/img/w/6ea0623c6d-960.webp 960w, /studio/img/w/6ea0623c6d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 108 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/8e5e7eeacf-1600.webp" srcset="/studio/img/w/8e5e7eeacf-480.webp 480w, /studio/img/w/8e5e7eeacf-960.webp 960w, /studio/img/w/8e5e7eeacf-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 109 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/e077077788-1600.webp" srcset="/studio/img/w/e077077788-480.webp 480w, /studio/img/w/e077077788-960.webp 960w, /studio/img/w/e077077788-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 110 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ada38081a1-1600.webp" srcset="/studio/img/w/ada38081a1-480.webp 480w, /studio/img/w/ada38081a1-960.webp 960w, /studio/img/w/ada38081a1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 111 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/8016714d0b-1600.webp" srcset="/studio/img/w/8016714d0b-480.webp 480w, /studio/img/w/8016714d0b-960.webp 960w, /studio/img/w/8016714d0b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 112 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/b86654d382-1600.webp" srcset="/studio/img/w/b86654d382-480.webp 480w, /studio/img/w/b86654d382-960.webp 960w, /studio/img/w/b86654d382-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 113 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/4ed813cc54-1600.webp" srcset="/studio/img/w/4ed813cc54-480.webp 480w, /studio/img/w/4ed813cc54-960.webp 960w, /studio/img/w/4ed813cc54-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 114 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/1ee66461e7-1600.webp" srcset="/studio/img/w/1ee66461e7-480.webp 480w, /studio/img/w/1ee66461e7-960.webp 960w, /studio/img/w/1ee66461e7-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 115 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/3838d4cc39-1600.webp" srcset="/studio/img/w/3838d4cc39-480.webp 480w, /studio/img/w/3838d4cc39-960.webp 960w, /studio/img/w/3838d4cc39-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 116 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/3de1865694-1600.webp" srcset="/studio/img/w/3de1865694-480.webp 480w, /studio/img/w/3de1865694-960.webp 960w, /studio/img/w/3de1865694-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 117 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/1e854caa19-480.webp" srcset="/studio/img/w/1e854caa19-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 118 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/b358830fcb-480.webp" srcset="/studio/img/w/b358830fcb-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 119 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/499e76b50f-1600.webp" srcset="/studio/img/w/499e76b50f-480.webp 480w, /studio/img/w/499e76b50f-960.webp 960w, /studio/img/w/499e76b50f-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 120 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/57f3f92236-480.webp" srcset="/studio/img/w/57f3f92236-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 121 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/9f1ddf1dd5-480.webp" srcset="/studio/img/w/9f1ddf1dd5-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="840" height="596" alt="Hyundai 'N' Brand Book, image 122 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/864cd633b5-1600.webp" srcset="/studio/img/w/864cd633b5-480.webp 480w, /studio/img/w/864cd633b5-960.webp 960w, /studio/img/w/864cd633b5-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 123 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/56cdf7ce9f-480.webp" srcset="/studio/img/w/56cdf7ce9f-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="851" height="604" alt="Hyundai 'N' Brand Book, image 124 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/f73dd2e21b-1600.webp" srcset="/studio/img/w/f73dd2e21b-480.webp 480w, /studio/img/w/f73dd2e21b-960.webp 960w, /studio/img/w/f73dd2e21b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2331" height="1654" alt="Hyundai 'N' Brand Book, image 125 of 126" loading="lazy" decoding="async"> <img src="/studio/img/w/ec78e83524-960.webp" srcset="/studio/img/w/ec78e83524-480.webp 480w, /studio/img/w/ec78e83524-960.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1166" height="1654" alt="Hyundai 'N' Brand Book, image 126 of 126" loading="lazy" decoding="async"> ### Press and sources - Campaign Asia: [Hyundai picks R/GA London for global launch of N performance cars](https://www.campaignasia.com/article/hyundai-picks-r-ga-london-for-global-launch-of-n-performance-cars/433288) - shots: [Hyundai N: Feel The Feeling: Launch; Cologne; Hairdryer; Headphones](https://shots.net/news/view/94393-hyundai-n-feel-the-feeling-launch-cologne-hairdryer-headphones)