articles: 76
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| 76 | Givenchy.com | givenchy | /archive/givenchy | archive | Archive | 0 | An e-commerce relaunch of givenchy.com, opened in France days before Clare Waight Keller's first ready-to-wear show. | 2017-01-01 | 2026-11-09 20:30:42.982348+00:00 | 0 | Givenchy relaunched givenchy.com as an e-commerce site, with shopping opening in France on 25 September 2017, days before Clare Waight Keller's first ready-to-wear show for the house. The London agency R/GA designed the site with Givenchy, under Waight Keller's oversight. It launched in five languages and reached the UK, Italy, Germany, the Netherlands, and Spain in March 2018. I worked on it as Executive Creative Director, Brand Design at R/GA London. ### Why it looks like this **Four Gs.** FashionNetwork reported a black-on-white site with large images alternating between color and black and white. At the center of the homepage, four small tiles stand for the four Gs of the Givenchy logo. **A couture service, online.** Givenchy's launch release set the goal of reproducing an haute couture service online. In practice that meant direct contact with a Givenchy representative, same-day delivery or store pickup in Paris, and fitting appointments for pieces not sold on the site. **Content and commerce.** When the platform reached five more European markets in March 2018, Givenchy's release described Steven Meisel's campaign photographs combined with news, features, and real-time access to shows, plus product images from up to eight angles. <img src="/studio/img/w/c41981a34d-1600.webp" srcset="/studio/img/w/c41981a34d-480.webp 480w, /studio/img/w/c41981a34d-960.webp 960w, /studio/img/w/c41981a34d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 1 of 74" loading="eager" decoding="async"> <img src="/studio/img/w/7320695976-1600.webp" srcset="/studio/img/w/7320695976-480.webp 480w, /studio/img/w/7320695976-960.webp 960w, /studio/img/w/7320695976-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 2 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/51d495dc26-1600.webp" srcset="/studio/img/w/51d495dc26-480.webp 480w, /studio/img/w/51d495dc26-960.webp 960w, /studio/img/w/51d495dc26-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 3 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/5c2931eb51-1600.webp" srcset="/studio/img/w/5c2931eb51-480.webp 480w, /studio/img/w/5c2931eb51-960.webp 960w, /studio/img/w/5c2931eb51-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 4 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/fe8f7cbe1c-1600.webp" srcset="/studio/img/w/fe8f7cbe1c-480.webp 480w, /studio/img/w/fe8f7cbe1c-960.webp 960w, /studio/img/w/fe8f7cbe1c-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 5 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/d5a8d3ea17-1600.webp" srcset="/studio/img/w/d5a8d3ea17-480.webp 480w, /studio/img/w/d5a8d3ea17-960.webp 960w, /studio/img/w/d5a8d3ea17-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 6 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/33249f3aa3-1600.webp" srcset="/studio/img/w/33249f3aa3-480.webp 480w, /studio/img/w/33249f3aa3-960.webp 960w, /studio/img/w/33249f3aa3-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 7 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/27568dd4ec-1600.webp" srcset="/studio/img/w/27568dd4ec-480.webp 480w, /studio/img/w/27568dd4ec-960.webp 960w, /studio/img/w/27568dd4ec-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 8 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/47503347d5-1600.webp" srcset="/studio/img/w/47503347d5-480.webp 480w, /studio/img/w/47503347d5-960.webp 960w, /studio/img/w/47503347d5-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 9 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/5418c17353-1600.webp" srcset="/studio/img/w/5418c17353-480.webp 480w, /studio/img/w/5418c17353-960.webp 960w, /studio/img/w/5418c17353-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 10 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/37862a3d05-1600.webp" srcset="/studio/img/w/37862a3d05-480.webp 480w, /studio/img/w/37862a3d05-960.webp 960w, /studio/img/w/37862a3d05-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 11 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/0010267ba1-1600.webp" srcset="/studio/img/w/0010267ba1-480.webp 480w, /studio/img/w/0010267ba1-960.webp 960w, /studio/img/w/0010267ba1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 12 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/1f4aa0755d-1600.webp" srcset="/studio/img/w/1f4aa0755d-480.webp 480w, /studio/img/w/1f4aa0755d-960.webp 960w, /studio/img/w/1f4aa0755d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 13 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/4a3c64bfda-1600.webp" srcset="/studio/img/w/4a3c64bfda-480.webp 480w, /studio/img/w/4a3c64bfda-960.webp 960w, /studio/img/w/4a3c64bfda-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 14 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/e80d98f136-1600.webp" srcset="/studio/img/w/e80d98f136-480.webp 480w, /studio/img/w/e80d98f136-960.webp 960w, /studio/img/w/e80d98f136-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 15 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/cebc1ac385-1600.webp" srcset="/studio/img/w/cebc1ac385-480.webp 480w, /studio/img/w/cebc1ac385-960.webp 960w, /studio/img/w/cebc1ac385-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 16 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/ad70d7b69b-1600.webp" srcset="/studio/img/w/ad70d7b69b-480.webp 480w, /studio/img/w/ad70d7b69b-960.webp 960w, /studio/img/w/ad70d7b69b-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 17 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/c4adc79d7d-1600.webp" srcset="/studio/img/w/c4adc79d7d-480.webp 480w, /studio/img/w/c4adc79d7d-960.webp 960w, /studio/img/w/c4adc79d7d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 18 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/a2e45255c5-1600.webp" srcset="/studio/img/w/a2e45255c5-480.webp 480w, /studio/img/w/a2e45255c5-960.webp 960w, /studio/img/w/a2e45255c5-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 19 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/58c8dbed22-1600.webp" srcset="/studio/img/w/58c8dbed22-480.webp 480w, /studio/img/w/58c8dbed22-960.webp 960w, /studio/img/w/58c8dbed22-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 20 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/017fc53ec9-1600.webp" srcset="/studio/img/w/017fc53ec9-480.webp 480w, /studio/img/w/017fc53ec9-960.webp 960w, /studio/img/w/017fc53ec9-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 21 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/7f090d050f-1600.webp" srcset="/studio/img/w/7f090d050f-480.webp 480w, /studio/img/w/7f090d050f-960.webp 960w, /studio/img/w/7f090d050f-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 22 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/53a341bfc4-1600.webp" srcset="/studio/img/w/53a341bfc4-480.webp 480w, /studio/img/w/53a341bfc4-960.webp 960w, /studio/img/w/53a341bfc4-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 23 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/00cebc7219-1600.webp" srcset="/studio/img/w/00cebc7219-480.webp 480w, /studio/img/w/00cebc7219-960.webp 960w, /studio/img/w/00cebc7219-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 24 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/cc907613c2-1600.webp" srcset="/studio/img/w/cc907613c2-480.webp 480w, /studio/img/w/cc907613c2-960.webp 960w, /studio/img/w/cc907613c2-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 25 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/c52431c170-1600.webp" srcset="/studio/img/w/c52431c170-480.webp 480w, /studio/img/w/c52431c170-960.webp 960w, /studio/img/w/c52431c170-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 26 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/8ba37d6010-1600.webp" srcset="/studio/img/w/8ba37d6010-480.webp 480w, /studio/img/w/8ba37d6010-960.webp 960w, /studio/img/w/8ba37d6010-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 27 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/1537e653dd-1600.webp" srcset="/studio/img/w/1537e653dd-480.webp 480w, /studio/img/w/1537e653dd-960.webp 960w, /studio/img/w/1537e653dd-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="5334" height="3000" alt="Givenchy.com, image 28 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/7c6cc33a17-1600.webp" srcset="/studio/img/w/7c6cc33a17-480.webp 480w, /studio/img/w/7c6cc33a17-960.webp 960w, /studio/img/w/7c6cc33a17-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2294" height="1290" alt="Givenchy.com, image 29 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/17b53b5114-1600.webp" srcset="/studio/img/w/17b53b5114-480.webp 480w, /studio/img/w/17b53b5114-960.webp 960w, /studio/img/w/17b53b5114-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 30 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/8d217dbcad-1600.webp" srcset="/studio/img/w/8d217dbcad-480.webp 480w, 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100vw, 860px" width="2320" height="1305" alt="Givenchy.com, image 37 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/57bd542e0a-1600.webp" srcset="/studio/img/w/57bd542e0a-480.webp 480w, /studio/img/w/57bd542e0a-960.webp 960w, /studio/img/w/57bd542e0a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 38 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/e514e537c2-1600.webp" srcset="/studio/img/w/e514e537c2-480.webp 480w, /studio/img/w/e514e537c2-960.webp 960w, /studio/img/w/e514e537c2-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 39 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/c69569a68f-1600.webp" srcset="/studio/img/w/c69569a68f-480.webp 480w, /studio/img/w/c69569a68f-960.webp 960w, /studio/img/w/c69569a68f-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 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100vw, 860px" width="10774" height="6060" alt="Givenchy.com, image 56 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/e858cc9c15-1600.webp" srcset="/studio/img/w/e858cc9c15-480.webp 480w, /studio/img/w/e858cc9c15-960.webp 960w, /studio/img/w/e858cc9c15-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 57 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/99b2b88b2e-1600.webp" srcset="/studio/img/w/99b2b88b2e-480.webp 480w, /studio/img/w/99b2b88b2e-960.webp 960w, /studio/img/w/99b2b88b2e-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 58 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/5070143c7a-1600.webp" srcset="/studio/img/w/5070143c7a-480.webp 480w, /studio/img/w/5070143c7a-960.webp 960w, /studio/img/w/5070143c7a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 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srcset="/studio/img/w/7cb1940422-480.webp 480w, /studio/img/w/7cb1940422-960.webp 960w, /studio/img/w/7cb1940422-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 66 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/27a4498348-1600.webp" srcset="/studio/img/w/27a4498348-480.webp 480w, /studio/img/w/27a4498348-960.webp 960w, /studio/img/w/27a4498348-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 67 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/ed2c8d552d-1600.webp" srcset="/studio/img/w/ed2c8d552d-480.webp 480w, /studio/img/w/ed2c8d552d-960.webp 960w, /studio/img/w/ed2c8d552d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2187" height="1230" alt="Givenchy.com, image 68 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/440f554787-1600.webp" srcset="/studio/img/w/440f554787-480.webp 480w, 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/studio/img/w/006a8c3aae-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 72 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/bff031e57a-1600.webp" srcset="/studio/img/w/bff031e57a-480.webp 480w, /studio/img/w/bff031e57a-960.webp 960w, /studio/img/w/bff031e57a-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 73 of 74" loading="lazy" decoding="async"> <img src="/studio/img/w/0fc84c4e96-1600.webp" srcset="/studio/img/w/0fc84c4e96-480.webp 480w, /studio/img/w/0fc84c4e96-960.webp 960w, /studio/img/w/0fc84c4e96-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1406" alt="Givenchy.com, image 74 of 74" loading="lazy" decoding="async"> ### Press and sources - Global Retail Alliance (FashionNetwork report): [Givenchy launches e-commerce](https://www.gra.world/givenchy-launches-e-commerce/) - Harper's Bazaar Singapore: [Givenchy is Entering E-Commerce With a New Omni-Channel Platform](https://www.harpersbazaar.com.sg/fashion/givenchy-new-omni-channel-e-commerce-platform) - PR Newswire: [Givenchy Rolls Out E-Commerce Platform to New European Markets](https://prnewswire.com/news-releases/givenchy-rolls-out-e-commerce-platform-to-new-european-markets-675799583.html) |