articles: 69
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| 69 | Air Max 97 / Swarovski | air-max-97-swarski | /archive/air-max-97-swarski | archive | Archive | 0 | The women's Air Max 97 LX in Silver Bullet colors, its upper covered in Swarovski crystal, released September 2017. | 2017-01-01 | 2026-11-09 20:30:42.483052+00:00 | 0 | The Air Max 97 LX Swarovski was a women's-only release that set Swarovski Crystal Fabric into the silver upper of the Air Max 97, in its original Silver Bullet colors. It followed a black Swarovski pair from March 2017 and released on September 7, 2017, at select Nike retailers for $400. Complex put the count at 55,690 crystals. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies. ### Why it looks like this **The original lines, in crystal.** Nike's launch copy said Swarovski lends its crystal shine to the silver upper to create a luxe effect that "highlights the OG 97 design lines," with a white sole and the visible Max Air unit set against the metallic tones above. **A material project.** Complex quoted Marie Crow, material design director for Nike Women Sportswear, describing the shoe as a material innovation project. Complex reported that the crystals came as Swarovski's Crystal Fabric and that the pair was sized for women only. > This was such an exciting project in terms of material innovation. > > Marie Crow, material design director, Nike Women Sportswear, [source](https://www.complex.com/sneakers/a/brendan-dunne/swarovski-nike-air-max-97-crystal-silver-bullet) <img src="/studio/img/w/e980138207-960-a.webp" srcset="/studio/img/w/e980138207-480-a.webp 480w, /studio/img/w/e980138207-960-a.webp 960w" sizes="(max-width: 860px) 100vw, 860px" width="1280" height="720" alt="Air Max 97 / Swarovski, image 1 of 10" loading="eager" decoding="async"> <img src="/studio/img/w/cd73aa7ddd-1600.webp" srcset="/studio/img/w/cd73aa7ddd-480.webp 480w, /studio/img/w/cd73aa7ddd-960.webp 960w, /studio/img/w/cd73aa7ddd-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1067" alt="Air Max 97 / Swarovski, image 2 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/c84dcc83d3-1600.webp" srcset="/studio/img/w/c84dcc83d3-480.webp 480w, /studio/img/w/c84dcc83d3-960.webp 960w, /studio/img/w/c84dcc83d3-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1067" alt="Air Max 97 / Swarovski, image 3 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/91e81bf6c2-1600.webp" srcset="/studio/img/w/91e81bf6c2-480.webp 480w, /studio/img/w/91e81bf6c2-960.webp 960w, /studio/img/w/91e81bf6c2-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1067" alt="Air Max 97 / Swarovski, image 4 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/0b71c2cd31-1600.webp" srcset="/studio/img/w/0b71c2cd31-480.webp 480w, /studio/img/w/0b71c2cd31-960.webp 960w, /studio/img/w/0b71c2cd31-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1067" alt="Air Max 97 / Swarovski, image 5 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/902a76e0ee-1600.webp" srcset="/studio/img/w/902a76e0ee-480.webp 480w, /studio/img/w/902a76e0ee-960.webp 960w, /studio/img/w/902a76e0ee-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1066" alt="Air Max 97 / Swarovski, image 6 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/bbbcf99371-1600.webp" srcset="/studio/img/w/bbbcf99371-480.webp 480w, /studio/img/w/bbbcf99371-960.webp 960w, /studio/img/w/bbbcf99371-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1067" alt="Air Max 97 / Swarovski, image 7 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/3076bc0841-1600.webp" srcset="/studio/img/w/3076bc0841-480.webp 480w, /studio/img/w/3076bc0841-960.webp 960w, /studio/img/w/3076bc0841-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1067" alt="Air Max 97 / Swarovski, image 8 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/45e8073efe-1600.webp" srcset="/studio/img/w/45e8073efe-480.webp 480w, /studio/img/w/45e8073efe-960.webp 960w, /studio/img/w/45e8073efe-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="1067" alt="Air Max 97 / Swarovski, image 9 of 10" loading="lazy" decoding="async"> <img src="/studio/img/w/972d6a93fb-1600.webp" srcset="/studio/img/w/972d6a93fb-480.webp 480w, /studio/img/w/972d6a93fb-960.webp 960w, /studio/img/w/972d6a93fb-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1600" height="900" alt="Air Max 97 / Swarovski, image 10 of 10" loading="lazy" decoding="async"> ### Press and sources - Complex: [These Gaudy Nike Air Max 97s Have 55,690 Swarovski Crystals on Them](https://www.complex.com/sneakers/a/brendan-dunne/swarovski-nike-air-max-97-crystal-silver-bullet) - Sneaker Freaker: ['Silver Bullet' Air Max 97 Gets Rinsed In Swarovski Crystals](https://www.sneakerfreaker.com/releases/silver-bullet-air-max-97-swarovski-crystals) - Nike SNKRS: [Women's Nike Air Max 97 'Swarovski'](https://nike.com/launch/t/womens-air-max-97-swarovski-2017) |