articles: 106
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| id | title | slug | url | content_type | category | shelf | is_headline | description | published_date | updated_at | sort_order | hero_painting | body_markdown |
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| 106 | NSW SP18 / Cortez | new-project-99 | /archive/new-project-99 | archive | Archive | 0 | Brand design for the Nike Sportswear Cortez in Spring 2018, the year after the shoe's 45th anniversary. | 2018-01-01 | 2026-11-09 20:30:42.556804+00:00 | 0 | Bill Bowerman and Phil Knight first sold the shoe in 1968 with Onitsuka Tiger, renamed it Cortez, and brought it to Nike in 1972. After the 45th-anniversary year in 2017, Nike returned the Cortez to its leather and nylon origins for Spring 2018, in colorways such as White and Gym Blue. In January 2018 Kendrick Lamar's Cortez Kenny I also launched. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies. <img src="/studio/img/w/87527eebaf-1600.webp" srcset="/studio/img/w/87527eebaf-480.webp 480w, /studio/img/w/87527eebaf-960.webp 960w, /studio/img/w/87527eebaf-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1949" height="1299" alt="NSW SP18 / Cortez, image 1 of 9" loading="eager" decoding="async"> <img src="/studio/img/w/fc49961f9d-1600.webp" srcset="/studio/img/w/fc49961f9d-480.webp 480w, /studio/img/w/fc49961f9d-960.webp 960w, /studio/img/w/fc49961f9d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1945" height="1299" alt="NSW SP18 / Cortez, image 2 of 9" loading="lazy" decoding="async"> <img src="/studio/img/w/c01ce69fba-1600.webp" srcset="/studio/img/w/c01ce69fba-480.webp 480w, /studio/img/w/c01ce69fba-960.webp 960w, /studio/img/w/c01ce69fba-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2304" height="1295" alt="NSW SP18 / Cortez, image 3 of 9" loading="lazy" decoding="async"> <img src="/studio/img/w/d2e211ec22-1600.webp" srcset="/studio/img/w/d2e211ec22-480.webp 480w, /studio/img/w/d2e211ec22-960.webp 960w, /studio/img/w/d2e211ec22-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2304" height="1294" alt="NSW SP18 / Cortez, image 4 of 9" loading="lazy" decoding="async"> <img src="/studio/img/w/9e56b2c60d-1600.webp" srcset="/studio/img/w/9e56b2c60d-480.webp 480w, /studio/img/w/9e56b2c60d-960.webp 960w, /studio/img/w/9e56b2c60d-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2300" height="1293" alt="NSW SP18 / Cortez, image 5 of 9" loading="lazy" decoding="async"> <img src="/studio/img/w/453d663ae4-480.webp" srcset="/studio/img/w/453d663ae4-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="861" height="1295" alt="NSW SP18 / Cortez, image 6 of 9" loading="lazy" decoding="async"> <img src="/studio/img/w/d1a8565ffe-1600.webp" srcset="/studio/img/w/d1a8565ffe-480.webp 480w, /studio/img/w/d1a8565ffe-960.webp 960w, /studio/img/w/d1a8565ffe-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1944" height="1295" alt="NSW SP18 / Cortez, image 7 of 9" loading="lazy" decoding="async"> <img src="/studio/img/w/ac1ff27c6c-480.webp" srcset="/studio/img/w/ac1ff27c6c-480.webp 480w" sizes="(max-width: 860px) 100vw, 860px" width="862" height="1297" alt="NSW SP18 / Cortez, image 8 of 9" loading="lazy" decoding="async"> <img src="/studio/img/w/0fc4b13033-1600.webp" srcset="/studio/img/w/0fc4b13033-480.webp 480w, /studio/img/w/0fc4b13033-960.webp 960w, /studio/img/w/0fc4b13033-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1948" height="1298" alt="NSW SP18 / Cortez, image 9 of 9" loading="lazy" decoding="async"> ### Press and sources - Complex: [How Los Angeles Street Culture Made the Cortez Nike's Most Authentic Sneaker](https://www.complex.com/sneakers/a/matt-welty/how-los-angeles-street-culture-made-the-cortez-nike-most-authentic-sneaker) - Nice Kicks: [Nike Classic Cortez White/Gym Blue Drops Soon](https://www.nicekicks.com/?p=590144) - Hypebeast: [Kendrick Lamar Debuts the Nike Cortez "Kenny I"](https://hypebeast.com/2018/1/nike-kendrick-lamar-cortez-kenny-1) |