articles: 105

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id	title	slug	url	content_type	category	shelf	is_headline	description	published_date	updated_at	sort_order	hero_painting	body_markdown
105	Kiss My Airs	new-project-92	/archive/new-project-92	archive		Archive	0	Kiss My Airs, the slogan and campaign for Nike's Air Max Day in March 2017, the 30th year of Air Max.	2017-01-01	2026-11-09 20:30:42.402294+00:00	0		Air Max Day 2017 fell on March 26 and marked 30 years since the Air Max 1 of 1987. Kiss My Airs became the campaign line, alongside Wear Your Airs. Jason Nocito photographed athletes, singers, designers, and creators, and the talent included G-Dragon, Neymar, and Ruby Rose. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies, including Collins, ManvsMachine and Wieden+Kennedy. ### Why it looks like this The tone of the Air Max 1. The Brand Identity, presenting Collins's work, described Kiss My Airs as a bold statement in keeping with the "unapologetic tone of the Air Max 1 OG," and said the art direction set out to capture the "fierce spirit" of the Air Max and its appeal to unconventional characters. A re-revolution. It's Nice That reported that ManvsMachine's Air Max Day 2017 work set out to "visualise a Re-Revolution and ignite the Air Max community" across seven products, about ten hero films, and more than 20 print stills, with a custom display typeface, Amd17 Display. <img src="/studio/img/w/4ab9e177f1-1600.webp" srcset="/studio/img/w/4ab9e177f1-480.webp 480w, /studio/img/w/4ab9e177f1-960.webp 960w, /studio/img/w/4ab9e177f1-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1926" height="1084" alt="Kiss My Airs, image 1 of 7" loading="eager" decoding="async"> <img src="/studio/img/w/e027e9e1e0-1600.webp" srcset="/studio/img/w/e027e9e1e0-480.webp 480w, /studio/img/w/e027e9e1e0-960.webp 960w, /studio/img/w/e027e9e1e0-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1926" height="1084" alt="Kiss My Airs, image 2 of 7" loading="lazy" decoding="async"> <img src="/studio/img/w/caef1d5a06-1600.webp" srcset="/studio/img/w/caef1d5a06-480.webp 480w, /studio/img/w/caef1d5a06-960.webp 960w, /studio/img/w/caef1d5a06-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1926" height="1084" alt="Kiss My Airs, image 3 of 7" loading="lazy" decoding="async"> <img src="/studio/img/w/28c4c5c425-1600.webp" srcset="/studio/img/w/28c4c5c425-480.webp 480w, /studio/img/w/28c4c5c425-960.webp 960w, /studio/img/w/28c4c5c425-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1920" height="1080" alt="Kiss My Airs, image 4 of 7" loading="lazy" decoding="async"> <img src="/studio/img/w/7328c00fee-1600.webp" srcset="/studio/img/w/7328c00fee-480.webp 480w, /studio/img/w/7328c00fee-960.webp 960w, /studio/img/w/7328c00fee-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1920" height="1080" alt="Kiss My Airs, image 5 of 7" loading="lazy" decoding="async"> <img src="/studio/img/w/da7a383bbe-1600.webp" srcset="/studio/img/w/da7a383bbe-480.webp 480w, /studio/img/w/da7a383bbe-960.webp 960w, /studio/img/w/da7a383bbe-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1926" height="1084" alt="Kiss My Airs, image 6 of 7" loading="lazy" decoding="async"> <img src="/studio/img/w/f9463bbccb-1600.webp" srcset="/studio/img/w/f9463bbccb-480.webp 480w, /studio/img/w/f9463bbccb-960.webp 960w, /studio/img/w/f9463bbccb-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="1920" height="1080" alt="Kiss My Airs, image 7 of 7" loading="lazy" decoding="async"> ### Press and sources - The Brand Identity: [Collins creates Nike's Kiss My Airs campaign](https://the-brandidentity.com/feed/nike-kiss-airs-campaign-collins/) - It's Nice That: [The re-revolution of Air Max: ManvsMachine celebrates 30 years of a sneaker icon](https://itsnicethat.com/features/nike-air-max-manvsmachine-30-years-airmax-day070417) - Hypebeast: [G-Dragon, Neymar, Ruby Rose and More Help Celebrate Nike's 2017 Air Max Day](https://hypebeast.com/2017/3/nike-2017-air-max-day-g-dragon-neymar-campaign) - Hypebeast: [Nike Officially Reveals the Air Max Day Collection](https://hypebeast.com/2017/2/nike-air-max-day-collection)