articles: 100
This data as json
| id | title | slug | url | content_type | category | shelf | is_headline | description | published_date | updated_at | sort_order | hero_painting | body_markdown |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 100 | Nike Running / Paula Radcliffe | new-project-48 | /archive/new-project-48 | archive | Archive | 0 | Nike's tribute to Paula Radcliffe at her last London Marathon in April 2015: a record-colored shoe and #thankspaula. | 2015-01-01 | 2026-11-09 20:30:42.488956+00:00 | 0 | Paula Radcliffe ran her last competitive marathon in London on April 26, 2015, twelve years after setting the world record of 2:15:25 on the same course. Nike marked it with a special colorway of the Air Zoom Elite 7 and a digital campaign, #thankspaula, that asked runners to share how she had inspired them. She finished in 2:36:55. We made it internally, Nike Brand Design EMEA with Nike Running, and Nike Brand Design briefed and creative directed the outside agencies. ### Why it looks like this **The colors of 2003.** Nike's announcement, as published by Sport Locker, said the Air Zoom Elite 7 palette paid tribute to the colors Radcliffe wore when she set the world record in London in 2003. The record time, 2:15:25, was printed on the sockliner, a Union Jack sat on the tongue, and her singlet carried the time down the back. > My first pair of running shoes were the Nike Waffles > > Paula Radcliffe, marathon world record holder, [source](https://sport-locker.net/2015/04/22/nike-honours-paula-radcliffe-ahead-of-the-london-marathon-with-thankspaula-campaign) <img src="/studio/img/w/9ef8d4e201-1600.webp" srcset="/studio/img/w/9ef8d4e201-480.webp 480w, /studio/img/w/9ef8d4e201-960.webp 960w, /studio/img/w/9ef8d4e201-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="3336" alt="Nike Running / Paula Radcliffe, image 1 of 5" loading="eager" decoding="async"> <img src="/studio/img/w/c096804b20-1600.webp" srcset="/studio/img/w/c096804b20-480.webp 480w, /studio/img/w/c096804b20-960.webp 960w, /studio/img/w/c096804b20-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1873" alt="Nike Running / Paula Radcliffe, image 2 of 5" loading="lazy" decoding="async"> <img src="/studio/img/w/3ab00bfe95-1600.webp" srcset="/studio/img/w/3ab00bfe95-480.webp 480w, /studio/img/w/3ab00bfe95-960.webp 960w, /studio/img/w/3ab00bfe95-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1873" alt="Nike Running / Paula Radcliffe, image 3 of 5" loading="lazy" decoding="async"> <img src="/studio/img/w/c60d35cfc8-1600.webp" srcset="/studio/img/w/c60d35cfc8-480.webp 480w, /studio/img/w/c60d35cfc8-960.webp 960w, /studio/img/w/c60d35cfc8-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1873" alt="Nike Running / Paula Radcliffe, image 4 of 5" loading="lazy" decoding="async"> <img src="/studio/img/w/b3b79fa8bb-1600.webp" srcset="/studio/img/w/b3b79fa8bb-480.webp 480w, /studio/img/w/b3b79fa8bb-960.webp 960w, /studio/img/w/b3b79fa8bb-1600.webp 1600w" sizes="(max-width: 860px) 100vw, 860px" width="2500" height="1873" alt="Nike Running / Paula Radcliffe, image 5 of 5" loading="lazy" decoding="async"> ### Press and sources - Sport Locker: [Nike honours Paula Radcliffe ahead of the London Marathon with #thankspaula campaign](https://sport-locker.net/2015/04/22/nike-honours-paula-radcliffe-ahead-of-the-london-marathon-with-thankspaula-campaign) - Athletics Weekly: [Paula Radcliffe makes emotional marathon farewell in London](https://athleticsweekly.com/news/paula-radcliffe-makes-emotional-marathon-farewell-in-london-21515/) |