W Amsterdam opened on October 22, 2015, in two buildings on Spuistraat: the Exchange, a former telephone exchange, and the Bank, the former KAS Bank. Office Winhov handled the architecture and Baranowitz Kronenberg Architects the interiors, working with local designers. The Invisible Party, the Amsterdam studio I co-founded, created some of the interior artwork and installations. I worked there from November 2011 to January 2015, and our work dates from 2014.

Why it looks like this

Wires and copper. Hotel Designs reported that the rooftop W Lounge, which replaces a traditional lobby, uses copper pipes “paying tribute to the telephone wires and electricity lines” of the old exchange, and that BK Architects worked with local designers to bring Amsterdam into every room.

an energetic space full of unexpected moments

Anthony Ingham, W Hotels Worldwide, source

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Press and sources