The Fritz is a boutique hotel at Adersstrasse 8 in Düsseldorf, near the Königsallee. The Invisible Party, the Amsterdam studio I co-founded and worked in from November 2011 to January 2015, designed it in 2014: the spatial plan, materials, custom furniture, lighting, and graphics. Wallpaper called it “a textbook example of what happens when a single agency takes control of the entirety of a project.”
Why it looks like this
For guests and locals. Vivian van Schagen, creative director of The Invisible Party, told Wallpaper the studio wanted “to create a place where locals could come for lunch, dinner, drinks and music.” Wallpaper described off-kilter color blocks breaking up monotone walls, and giant pop-colored discs and frames lining the stairwell.
This is the sweetly nostalgic, Wes Anderson version of a fancy hotel.
Vivian van Schagen, creative director, The Invisible Party, source
Press and sources
- Wallpaper: The Fritz, Düsseldorf, Germany