Nike Tech Book was an iOS and Android app that Nike Sportswear launched in October 2015 in 32 countries and 18 languages. It presented the Tech Pack and SneakerBoot collections with product stories and athlete content, and let Nike+ members buy new products early: at launch, Tech Fleece Aeroloft and the Flyknit Trainer Chukka SneakerBoot sold worldwide only through the app until November 5. We made it internally, Nike Brand Design EMEA with Nike Sportswear, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
A style guide you can shop. Mobile Commerce Daily reported that Nike designed the app “to provide Nike+ members an immersive, interactive and shoppable style guide.” nss magazine described it as a guide that let members interact directly with the athletes and the stories of each product, then buy the pieces featured.
Press and sources
- Retail Dive (Mobile Commerce Daily): Nike bets on mobile for first interactive shoppable lookbook
- nss magazine: Nike Sportswear presents Nike Tech Book
- Droid Life: Nike Tech Book