Nike sent this limited-edition invitation to press, special guests, and select employees to attend the 2010 World Cup in South Africa. There were 150, each hand-signed and numbered by Mark Parker, then Nike’s CEO. Andy Walker was creative director; Brian Schmitt, Gary Horton, Dona Abduf, and I did the art direction and graphic design, and Oy produced it. We made it internally, Nike Brand Design EMEA with Nike Football, and Nike Brand Design briefed and creative directed the outside agencies.
