Paula Radcliffe ran her last competitive marathon in London on April 26, 2015, twelve years after setting the world record of 2:15:25 on the same course. Nike marked it with a special colorway of the Air Zoom Elite 7 and a digital campaign, #thankspaula, that asked runners to share how she had inspired them. She finished in 2:36:55. We made it internally, Nike Brand Design EMEA with Nike Running, and Nike Brand Design briefed and creative directed the outside agencies.
Why it looks like this
The colors of 2003. Nike’s announcement, as published by Sport Locker, said the Air Zoom Elite 7 palette paid tribute to the colors Radcliffe wore when she set the world record in London in 2003. The record time, 2:15:25, was printed on the sockliner, a Union Jack sat on the tongue, and her singlet carried the time down the back.
My first pair of running shoes were the Nike Waffles
Paula Radcliffe, marathon world record holder, source
