N is Hyundai’s high-performance sub-brand, and the i30 N was its first car. Hyundai picked R/GA London to handle N’s worldwide launch. Our launch films for the i30 N, “Feel the Feeling,” came out in November 2017, with Rodrigo Sobral as Executive Creative Director. The brand book set out N’s identity: logo, typography, color, photography, and voice. We made it at R/GA London, where I was Executive Creative Director, Brand Design from July 2016 to March 2018.

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