Adicolor began as an adidas idea from the 1980s: a pure white shoe sold with pens so the owner could color it. adidas relaunched the range in early 2006. This is experimental work I made for adidas around Adicolor as a Senior Designer at ATTIK, separate from the launch campaign.
Press and sources
- Hypebeast: adidas Adicolor Campaign
- Sneaker Freaker: adidas Adicolor - Museum Recap
- Wikipedia: Adicolor